Profiles

Core Web Vitals, Advanced WordPress Optimization, Web Infrastructure, SEO

I came to WordPress the way many people do — through client sites. What kept me here was a pattern I could not ignore: sites that looked great and loaded slowly, for reasons nobody could point at. Chasing those reasons pulled me under the hood — how themes enqueue styles, how WordPress decides which image sizes exist, what browsers actually do with all of it.

After fixing the same problems by hand on one site after another, turning the fixes into code stopped being optional. That code grew into AWP, our plugin for accelerating existing content — and WordPress grew from the platform I worked on into the platform I build for. The best part of performance work is that the result is not an opinion: you measure, you change one thing, you measure again.