Profiles

Since 1999, I have been the driving force behind Unagui, operating as a solo digital agency to deliver end-to-end web design, development, and optimisation services. With over 25 years of experience in the digital sector, I help businesses, brands, and entrepreneurs build robust, scalable, and conversion-oriented online platforms—completely eliminating agency middlemen to guarantee a direct, professional-to-professional workflow.

My technical journey began in the era of raw HTML and CSS, which gave me a rock-solid foundation in core coding. In 2009, I fully shifted my focus to specialise in the WordPress and WooCommerce ecosystems, becoming a strategic technical partner for projects that demand high customisation, premium UI/UX, and flawless performance.

Core Areas of Expertise:
· Custom Design & Development: Creating intuitive, fully responsive corporate websites and e-commerce stores (WooCommerce) tailored to align with business goals.
· Web Performance Optimisation (WPO): Code refactoring and advanced server configuration to ensure ultra-fast loading speeds, routinely clearing 95+ scores on Google PageSpeed.
· SEO-First Architecture: Structuring sites from the ground up to facilitate search engine crawling and boost organic rankings.
· Technical Consultancy: Delivering site audits, security hardening, complex migrations, and solving critical technical issues within WordPress environments.

I bring the technical depth and strategic vision of a veteran creative director, applied with the agility, transparency, and budget efficiency that only a top-tier independent specialist can provide.

Spearheaded the technical and creative direction of a boutique digital studio specialised in high-end WordPress and WooCommerce solutions. During this 7-year tenure, I led a small team of designers and developers, bridging the gap between creative concept, technical implementation, and digital marketing strategy.



Key Achievements & Responsibilities:

· Technical Leadership: Supervised and coordinated end-to-end web development processes, ensuring clean code, security standards, and advanced performance (WPO).

· Creative & Strategic Direction: Transformed client business needs into bespoke digital platforms, managing the aesthetic framework and UI/UX design quality.

· Project Management: Handled complex website deployments and WooCommerce architectures for diverse sectors, ensuring projects were delivered on time and within budget.

· Collaboration: Maintained a hands-on coding role while simultaneously managing team workflows and client technical consultation.