Profiles

Bio

Over the past decade and a half, I have had a diverse and enriching journey in the field of web development and education, gaining valuable experience and honing my skills in various technologies and roles.
I began my career in 2006-2007 as a Web Developer Intern at ARY Digital Television Network. During this time, I had the opportunity to familiarize myself with the basics of web development and gain hands-on experience in the industry.
In 2007-2009, I transitioned to a Web Developer role at Geo Television Network, where I further refined my web development skills and contributed to various web projects for the organization.
As a Senior Lecturer at the Federal Government College for Men F-10/4 Islamabad from 2008-2010, I had the gratifying experience of sharing my knowledge with students, helping them understand and excel in the world of technology.
In 2011-2014, I worked as a Lecturer at SZABIST Islamabad, Pakistan, continuing my passion for teaching and nurturing young minds while keeping myself updated with the latest trends in web development.
In 2014, I embarked on an international journey, working as a Web Developer at Firestone Digital, Australia. Here, I expanded my expertise by working on various platforms such as WordPress, Shopify, Drupal, PHP, RoR, and .NET.
Subsequently, from 2015-2018, I continued my work in Australia, this time at Platinum Web Media as a Web Developer. During this period, I focused on WordPress, PHP/MySQL, and React projects, adding to my versatile skill set.
In 2018-2020, I worked as a Web Developer at Macedon Digital, Australia, with a primary focus on WordPress and various popular page builders like Elementor, Breezy, Visual Composer, and Divi.
Throughout this journey, I embraced freelancing on UpWork, starting from 2010 until the present (2023), maintaining a stellar 100% rating, with over 1000+ hours and 100+ successfully completed jobs. This experience allowed me to work with clients worldwide, further enhancing my adaptability and communication skills.
In 2020, I assumed the role of Head of Development at SEO Empire, Australia. In this capacity, I managed a team of 15+ designers and developers and oversaw projects encompassing various technologies such as WordPress, PHP, React, Angular, and the Ionic framework.
In conclusion, my extensive experience as a Web Developer and Lecturer, combined with my freelancing endeavors and leadership role as Head of Development, has equipped me with a comprehensive skill set and a profound understanding of the web development landscape. I am enthusiastic about embracing new challenges and staying at the forefront of the ever-evolving technology domain.

Interests

Muay Thai, Football, Coding & Helping Others 🙂

WordPress Origin Story

If someone asked me how I got into WordPress, I wish I could say it happened in a dramatic way—like lightning struck my laptop and suddenly I knew PHP.

But no.
My story is far more realistic… and probably funnier.

More than 12 years ago, I was a curious guy with big ideas and absolutely zero patience for platforms that made simple things complicated. I wanted to build websites without feeling like I needed a PhD in rocket science.

Then one day, I installed WordPress.

That moment changed everything.

At first, WordPress and I had a “love–confusion” relationship. I would tweak a theme, break the layout, panic, fix it, and then… break it again. But with every late-night experiment, every tutorial, every moment of frustration and triumph—I began to realize something:

WordPress was not just software.
It was a canvas.
A playground.
A teacher.
A friend.

Slowly, I understood its rhythm.
I learned its logic.
And before I knew it, I wasn’t “using” WordPress anymore—I was mastering it.

From building simple sites to developing custom plugins, architecting large systems, crafting dashboards, integrating ERPs, and creating complete ecosystems like RideHub and ST Filters, I grew alongside WordPress as it evolved from a humble blogging tool into one of the most powerful platforms on the internet.

And the truth is…
WordPress shaped my career.
It sharpened my problem-solving, fueled my entrepreneurial spirit, and gave me the freedom to create without limits.

Sometimes people ask me:

“After all these years, aren’t you tired of WordPress?”

Not at all.
If anything, our relationship has matured.
I break fewer things now. (Usually.)
And when I do, I fix them faster. (Mostly.)
And yes, I still get excited when I open a fresh functions.php file—don’t judge. 😄

Today, with 12+ years of hands-on experience, I still feel that same spark I felt on day one.

Because WordPress isn’t just part of my work.
It’s part of my story.
Part of my growth.
Part of who I am as a developer.

And I couldn’t be more grateful for the journey.

Badges

CODE
1 badge
Plugin Developer

Current Job

Head of Design & Development
Feb 2014 – Present
Growth Factory (formerly SEO Empire Australia) · Full-time
Led the Design & Development department, overseeing a multidisciplinary team of designers and developers to deliver high-quality digital solutions for Australian and international clients. Directed the end-to-end execution of complex web projects, established development standards, and drove innovation across WordPress, Laravel, Shopify, and AI-powered platforms. Collaborated closely with stakeholders to translate business objectives into scalable technical solutions while ensuring exceptional user experience, performance, and code quality. Championed process improvements, mentored team members, and introduced modern development workflows that increased delivery efficiency and maintained high engineering standards.

Key Responsibilities
Led and mentored a team of 2 UI/UX Designers and 7 Full-Stack Developers, fostering a collaborative and high-performing engineering culture.
Managed the complete project lifecycle from discovery and architecture to deployment and ongoing maintenance.
Defined technical architecture and development standards for WordPress, WooCommerce, Laravel, Shopify, and custom PHP applications.
Oversaw the design and development of enterprise-grade websites, eCommerce platforms, SaaS products, and custom web applications.
Worked directly with Australian clients to gather requirements, estimate projects, present technical solutions, and manage delivery timelines.
Reviewed code, enforced best practices, and maintained high standards for security, scalability, maintainability, and performance.
Built and supervised custom WordPress themes, plugins, WooCommerce extensions, REST APIs, and third-party integrations.
Led UI/UX strategy to ensure responsive, accessible, and conversion-focused digital experiences.
Introduced modern development workflows including Git-based version control, CI/CD practices, code reviews, and Agile project management.

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days
4contributions
high4
medium0
score12
Last 90 days
4contributions
high4
medium0
score12
Last 12 months
7contributions
high7
medium0
score21

Team focus

Share of contributions across teams during the last 365 days

Time commitment

10 hours per week
  • On my own time 10 hrs/wk

Contributions

Type
August 2026
Aug 16 Sun · 10:15
Plugins high
Committed [3649560] to Plugins SVN:
Release ModeFilter Pro 1.0.8.1: fix filter customization saniztizer fatal error
Aug 15 Sat · 15:20
Plugins high
Committed [3648780] to Plugins SVN:
Fixed readme.txt short description truncation warning and updated banners
Aug 15 Sat · 15:04
Plugins high
Committed [3648758] to Plugins SVN:
Latest Release version 1.1.0. <a class="wiki" href="http://plugins.trac.wordpress.org/wiki/WordPress">WordPress</a> 7.1 Ready
Aug 12 Wed · 07:55
Plugins high
Committed [3643008] to Plugins SVN:
Release ModeFilter Pro 1.0.7 with six functional Template Kits
March 2026
Mar 13 Fri · 08:50
Plugins high
Committed [3481773] to Plugins SVN:
Add plugin banners, icons and screenshots
Mar 13 Fri · 08:17
Plugins high
Committed [3481756] to Plugins SVN:
Tagging Version 1.0.5
Mar 13 Fri · 08:15
Plugins high
Committed [3481754] to Plugins SVN:
First Release of ModeFilter Pro
March 2017
Mar 24 Fri · 03:19
Forums med
Posted a reply to Reflecting/changing Slider Value based upon change of value in an input field, on the site WordPress.org Forums:
Thank you so much. I am filling in the customization so you can do that.…
Mar 24 Fri · 02:16
Forums med
Posted a reply to Reflecting/changing Slider Value based upon change of value in an input field, on the site WordPress.org Forums:
Hi CodePeople, Thank you for your answer but I think that I was unable to…
Mar 21 Tue · 03:26
Forums med
Created a topic, Reflecting/changing Slider Value based upon change of value in an input field, on the site WordPress.org Forums:
Hi team, First of all great work in developing this …

Developer

1 plugin