Profiles

I’m an avid fan of F1 and IndyCar racing, and raced sports cars at an amateur level for many years. I enjoy running, being a GeekDad³, and traveling with my wife and our three teenage dynamos. When I’m not in front of the computer, you’ll often find me on the back porch, enjoying a cigar with a nice whiskey.

I started designing websites in 1994, using WYSIWYG apps like Adobe PageMill. As my skills and the complexity of my clients’ sites grew, I began using more powerful apps like Adobe GoLive and Dreamweaver.

By the mid-2000s, my clients began requesting the ability to edit their own website content. So I experimented with the most popular CMS systems at the time. They all seemed to be bloated, unnecessarily complicated, and unintuitive. Imagine my relief when I discovered WordPress 2.0 in June of 2006.

Compared to Joomla, Drupal, and Expression Engine, I felt WordPress was incredibly intuitive. Thankfully, so did my clients. They particularly enjoyed the ability to create and edit their own website content using just a web browser—without learning how to code or hire a ‘webmaster’ every time they needed to make changes. I began recommending WordPress for every new website and have never looked back!

In 2008, I created WP101.com, which has become one of the most popular WordPress tutorial sites in the world. Since then, the WordPress 101 tutorial videos have helped millions of people all around the world learn how to use WordPress to build their own website or blog.

Over the next 14 years, I created over a thousand tutorial videos for Automattic, WooCommerce, GoDaddy, Namecheap, Yoast, Beaver Builder, Ninja Forms, and many others.

In 2023, I sold WP101 to my friend, Syed Balkhi — founder of WP Beginner and Awesome Motive — to join another good friend, Chris Lema, at MotivationCode.com.

Today, I’m VP of Learning Strategy at MotivationCode.com, where I train and certify coaches to use the MCode assessment with their clients.

I’m also a Certified Executive Coach, working one-on-one with entrepreneurs who are feeling burned out and disconnected from the work they built — helping them understand how they’re naturally wired and realign what they do with what actually drives them.

On a personal note, I’m an avid fan of F1 and IndyCar racing, and raced sports cars myself for many years in our local SCCA. When I’m not in front of the computer, you’ll often find me enjoying a nice cigar and whiskey with my amazing wife, Kay. And my greatest joy in life is helping our three kids discover their own gifts and purpose.

If you’re feeling burned out or disconnected from your work — I’d love to help. Let’s talk.