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Marcel Schmitz

Founder and Principal Architect at pluginslab

@schmitzoide Porto, Portugal joined Apr 2017

marcelschmitz.com Slack: @schmitzoide

    Bio

    Founder and Principal Architect at Pluginslab, where I lead a specialized team focused on the intersection of established reliability and bleeding-edge innovation. With a background as Head of Software Engineering at Silicon Dales and stints at iThemes and HelloDev, I have spent over a decade architecting high-scale eCommerce and content platforms. My core focus includes high-performance WooCommerce engineering, AI strategy and integration, native mobile development (Swift/Kotlin), and SaaS product development. I maintain a top-tier presence on Codeable and am an active WordCamp speaker. Based in Porto, Portugal. Spare time photographer and music producer.

    Interests

    Photography and Music Production

    WordPress Origin Story

    I’ve got first involved with WordPress back in mid 2011, taking advantage of the platform for it being easy to create client’s websites and not have to create a complete CMS solution from scratch. It’s been an unbreakable relationship since then. In the meanwhile, mobile came along, and I have been connecting both worlds since 2012, through freelancing at Codeable under Pluginslab, a small agency based in Porto, Portugal. Lately, more closely involved with the community, contributing with code and talks inspired by client work.

    Badges

    CODE
    1 badge
    Plugin Developer
    COMMUNITY
    2 badges
    WordCamp Organizer '19 WordCamp Speaker '17

    Current Job

    Founder and Principal Architect
    Present
    pluginslab

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    3contributions
    high3
    medium0
    score9
    Last 90 days
    4contributions
    high4
    medium0
    score12
    Last 12 months
    5contributions
    high5
    medium0
    score15

    Contributions

    Type
    October 2026
    Oct 05 Mon · 10:38
    Plugins high
    Committed [3728667] to Plugins SVN:
    Update screenshots for 0.11.0
    Oct 03 Sat · 18:40
    Plugins high
    Committed [3726623] to Plugins SVN:
    Agentic Admin 0.11.0
    September 2026
    Sep 11 Fri · 21:07
    Meta high
    Confirmed as a speaker for WordPress Day for AI Faro 2026
    August 2026
    Aug 12 Wed · 09:41
    Meta high
    Confirmed as a speaker for WordCamp Belgrade 2026
    March 2026
    Mar 30 Mon · 09:59
    Meta high
    Confirmed as a speaker for WordCamp Portugal 2026
    March 2024
    Mar 22 Fri · 09:08
    Meta high
    Confirmed as a speaker for WordCamp Porto, Portugal 2024
    October 2019
    Oct 26 Sat · 14:43
    Meta high
    Joined the organizing team for WordCamp Europe 2020
    June 2019
    Jun 16 Sun · 13:33
    Meta high
    Joined the organizing team for WordCamp Europe 2019
    December 2018
    Dec 04 Tue · 16:07
    Plugins high
    Committed [1985278] to Plugins SVN:
    October 2018
    Oct 30 Tue · 16:12
    Plugins high
    Committed [1965967] to Plugins SVN:

    Developer

    1 plugin