Profiles

Founder and Principal Architect at Pluginslab, where I lead a specialized team focused on the intersection of established reliability and bleeding-edge innovation. With a background as Head of Software Engineering at Silicon Dales and stints at iThemes and HelloDev, I have spent over a decade architecting high-scale eCommerce and content platforms. My core focus includes high-performance WooCommerce engineering, AI strategy and integration, native mobile development (Swift/Kotlin), and SaaS product development. I maintain a top-tier presence on Codeable and am an active WordCamp speaker. Based in Porto, Portugal. Spare time photographer and music producer.