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Rúben Martins

Full Stack Developer at WOW Digital

@rubenmartins Faro, Portugal joined Jun 2014

rubenmartins.pt github.com/RubenMartins Slack: @Rúben Martins
    Teams Community
    Languages pt_PT

    Bio

    Rúben Martins is a senior full-stack web developer focused on building scalable, business-critical solutions on top of WordPress. He started working with WordPress in 2014 on a real estate platform that required custom API integrations, quickly moving beyond standard implementations into fully tailored systems.

    Since then, he has consistently pushed WordPress beyond its typical use case—developing complex platforms such as booking engines, car hire systems, resort management solutions, contract workflows, and ticketing platforms with real-time capacity constraints. His work treats WordPress as a foundation for SaaS-like applications rather than a traditional CMS.

    With a strong background across frontend, backend, and infrastructure, Rúben works end-to-end—from database design and performance tuning to UI implementation. He has deep experience with PHP, JavaScript, MySQL/MariaDB, and hosting environments using Apache and CloudLinux, with a particular focus on scaling WordPress to handle high concurrency and large datasets.

    His approach is highly business-driven: instead of off-the-shelf solutions, he works closely with stakeholders across multiple departments to understand operations in depth, translating real-world processes into efficient, maintainable systems.

    Rúben has been part of the WordPress community since attending his first WordCamp in Lisbon in 2015, where he found a network of like-minded developers focused on pushing the platform forward.

    Interests

    ✓ Extending WordPress into scalable, SaaS-like platforms
    ✓ Custom plugin development and advanced architecture design
    ✓ High-performance WordPress (database strategy, concurrency, scaling)
    ✓ Complex systems: booking engines, rentals, contract management, ticketing
    ✓ API integrations and data synchronization across external systems
    ✓ Hosting and infrastructure optimization (Apache, CloudLinux, MariaDB/MySQL)
    ✓ Workflow automation and operational efficiency
    ✓ Deep business analysis to build tailored digital solutions
    ✓ WordPress core evolution (Gutenberg, admin redesign, multilingual capabilities)
    ✓ Active participation in the WordPress community and events

    WordPress Origin Story

    I started using WordPress in 2014 during a freelance project for a real estate agency that needed to refresh their website. The goal was straightforward at first—improve content management—but quickly evolved into integrating a third-party API to pull property listings dynamically. WordPress wasn’t just a CMS in that context; it became the foundation for a more connected, data-driven solution.

    Shortly after, I pushed it further with a sports events platform that handled registrations, ticketing, and limited-capacity competitions. That project required custom development well beyond typical usage at the time, and it’s still running today. That was the moment WordPress shifted from “tool” to “platform” for me.

    Badges

    CODE
    1 badge
    Plugin Developer
    COMMUNITY
    3 badges
    Meetup Organizer '25 WordCamp Organizer '20 WordCamp Speaker '26
    POLYGLOTS
    1 badge
    Translation Contributor '15

    Current Job

    Full Stack Developer
    Present
    WOW Digital

    Job History

    CTO & Co-Founder
    Jul 2020 – Present
    WOW Digital
    Building a tech startup specialised in WordPress tailored solutions

    Key Accomplishments

    Started organizing a meetup group in Faro, Portugal in May 2025 and ever since have been hosting monthly meetups about WordPress :)
    Follow us here: https://www.meetup.com/wordpress-faro/

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    2contributions
    high2
    medium0
    score6
    Last 90 days
    2contributions
    high2
    medium0
    score6
    Last 12 months
    11contributions
    high9
    medium2
    score29

    Team focus

    Share of contributions across teams during the last 365 days

    Contributions

    Type
    May 2026
    May 25 Mon · 13:50
    Meta high
    Joined the organizing team for WordPress Day for AI Faro 2026
    May 21 Thu · 11:39
    Meta high
    Wrote a new post, Welcome to WordPress Day for AI Faro 2026 2026, on the site WordPress Day for AI Faro 2026 2026:
    Organizers note: Please update the portions with red text. We're happy to announce that WordCamp…
    February 2026
    Feb 27 Fri · 17:45
    Polyglots med
    Suggested 2 strings on translate.wordpress.org.
    January 2026
    Jan 27 Tue · 15:17
    Meta high
    Confirmed as a speaker for WordPress Day for Ecommerce Porto 2025
    Jan 23 Fri · 11:39
    Meta high
    Wrote a new post, Become a Speaker and share your knowledge with the WordPress Community, on the site WordCamp Portugal 2026:
    On 15 and 16 May 2026, WordCamp Portugal 2026 will bring together around 300 members…
    Jan 23 Fri · 11:39
    Meta high
    Wrote a new post, Torna-te Orador e partilha o teu conhecimento com a Comunidade WordPress, on the site WordCamp Portugal 2026:
    Nos dias 15 e 16 de maio de 2026, o WordCamp Portugal 2026 vai reunir…
    Jan 21 Wed · 23:57
    Meta high
    Joined the organizing team for WordCamp Portugal 2026
    December 2025
    Dec 17 Wed · 02:28
    Polyglots high
    Translated 1 string on translate.wordpress.org.
    October 2025
    Oct 24 Fri · 14:50
    Polyglots high
    Translated 3 strings on translate.wordpress.org.
    Oct 23 Thu · 06:52
    Polyglots high
    Translated 1 string on translate.wordpress.org.

    Developer

    1 plugin

    Completed courses

    1 completed

    Browse courses on Learn WordPress

    Plugins

    43 favorites

    Translations

    2 locales
    pt_PT Português (Portuguese) Translation Contributor

    Contributed translations to 57 projects.

    WordPress for Android Forums WordPress Plugin Directory WordPress Theme Directory WordCamp.org ALO EasyMail Newsletter Awesome Weather Widget BackUpWordPress Blocks Animation: CSS Animations for Gutenberg Blocks BuddyPress Maps by BestWebSoft CMB2 Contact Form 7 contact-form-7-to-database-extension Elementor Website Builder – more than just a page builder GiveWP – Donation Plugin and Fundraising Platform Gutenberg Interactive Content – H5P Jetpack – WP Security, Backup, Speed, & Growth LearnPress – WordPress LMS Plugin for Create and Sell Online Courses MC4WP: Mailchimp for WordPress Password Protected — Lock Entire Site, Pages, Posts, Categories, and Partial Content PIKLIST – Easily Build Fields, Forms, Settings, Widgets and More. Contact Form & SMTP Plugin for WordPress by PirateForms Portugal DPD Pickup and Lockers network for WooCommerce Portugal VASP Expresso Kios network for WooCommerce LazyLoad Plugin – Lazy Load Images, Videos, and Iframes Salon Booking System – Free Version Slimpack - Lightweight Jetpack Site Speed Test – SpeedGuard Store Locator Plus® for WordPress The Events Calendar GetComplied with GDPR for WordPress Tumblr Importer W3 Total Cache WooCommerce Yoast SEO – Advanced SEO with real-time guidance and built-in AI WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance Smush – Image Optimization, Compression, Lazy Load, WebP & CDN WP Store Locator WP Super Cache WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More Neve WordPress 4.2.x WordPress 4.3.x WordPress 4.4.x WordPress 4.5.x

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    View all on translate.wordpress.org

    en_GB English (UK) (English) Translation Contributor

    Contributed translations to 2 projects.

    Google Maps Plugin by Intergeo GetComplied with GDPR for WordPress

    View all on translate.wordpress.org