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Baruch Labunski

CEO at Rank Secure

@ranksecure Toronto, ON joined Dec 2021

ranskecure.ca

    Bio

    I am the Founder and CEO of Rank Secure, an award winning SEO and AI driven digital marketing agency based in Toronto. For more than two decades, I have helped businesses, healthcare organizations, and professional service firms increase their visibility, generate qualified leads, and build lasting authority online.

    Today, SEO is no longer just about ranking webpages. It is about building trusted digital entities that search engines and AI platforms recognize, understand, and recommend. As AI search continues to reshape how people discover businesses, the world’s strongest brands are investing not only in their websites, but also in the credibility and visibility of the people behind them. Executive profiles, thought leadership, and trusted digital identities have become essential ranking and reputation signals.

    Much of my work focuses on local search, helping dental practices, medical clinics, law firms, and service businesses connect with people who are already searching for their services. At the same time, I oversee a large portfolio of WordPress websites, giving me firsthand insight into the operational challenges businesses face every day.

    Many of the tools and plugins I create are born from solving real client problems. ContactSweep, for example, was developed after repeatedly discovering outdated phone numbers hidden throughout websites, sometimes years after a business had changed its contact information. There was no fast, reliable way to locate every instance across an entire website, so I built one.

    Interests

    Artificial Intelligence (AI), AI Search Optimization, Search Engine Optimization (SEO), Local SEO, Technical SEO, Digital Marketing Strategy, Online Reputation Management, Google Ads, WordPress Development, WordPress Plugin Development, Website Performance Optimization, Core Web Vitals, Web Security, Marketing Automation, Google Tag Manager, Schema Markup, Brand Authority & Digital PR, User Experience (UX), API Integrations, Lead Generation, Business Growth Strategy, Emerging Marketing Technologies

    WordPress Origin Story

    My journey into WordPress began while building websites for local businesses. I kept running into the same problem. Many platforms worked well until a client wanted to make a simple change on their own. Suddenly, every update, no matter how small, came back to me.

    WordPress changed that. It gave my clients the flexibility to manage their own content while providing a powerful platform that could scale with their business. Over the years, I migrated virtually all of my client websites to WordPress and have managed, optimized, and secured hundreds of WordPress sites across a wide range of industries.

    As my agency grew, so did the operational challenges. Repetitive tasks and recurring website issues became opportunities to build better solutions. Instead of fixing the same problem manually over and over, I began developing WordPress plugins and AI powered tools that automate maintenance, improve accuracy, and save businesses time. Every plugin I build starts with a real world problem we’ve encountered while managing client websites at scale.

    Badges

    CODE
    1 badge
    Plugin Developer

    Current Job

    CEO
    Present
    Rank Secure

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    3contributions
    high3
    medium0
    score9
    Last 90 days
    3contributions
    high3
    medium0
    score9
    Last 12 months
    3contributions
    high3
    medium0
    score9

    Contributions

    Type
    July 2026
    Jul 30 Thu · 17:53
    Plugins high
    Committed [3628991] to Plugins SVN:
    Remove accidental nested folder from tag 1.0.0
    Jul 30 Thu · 17:51
    Plugins high
    Committed [3628987] to Plugins SVN:
    Tag 1.0.0
    Jul 30 Thu · 17:50
    Plugins high
    Committed [3628985] to Plugins SVN:
    Initial release 1.0.0