Isotta Peira (@peiraisotta) – WordPress user profile

Bio

I joined Automattic in 2022 to contribute to the WordPress Community Team full-time, originally focusing on global events as a Community Engagement Specialist. My commitment has since evolved toward educational programs, where I now focus on bridge-building between the project and the next generation of users.

I am particularly passionate about bringing WordPress contribution into colleges and classrooms, helping students discover the power of Open Source early in their journeys. By advocating for WordPress Credits, I aim to ensure that the vital work done by students and educators is recognized and celebrated within our ecosystem.

I’ve always believed that sharing knowledge is our most powerful weapon against inequality. This belief is what led me to learn multiple languages and explore a career spanning translations, community management, and even running my own culinary events business.

When I’m not advocating for the future of WP in schools, you’ll find me at the beach, traveling, watching biographical documentaries, or—true to my roots—cooking and eating something delicious!

WordPress Origin Story

I was first introduced to WordPress and its community in 2019 when I needed to build a website for my culinary events business. Initially, I didn’t feel confident creating a site on my own, so I worked with a professional. While they built the site, they also taught me how to manage it; little by little, I gained confidence and began to enjoy learning about plugins and automation. I fell in love with WordPress, and I couldn’t be happier to now spend my full week working with the WordPress community!

Badges

CODE

2 badges

C Campus Connect Participant '25 Plugin Developer

CONTENT

1 badge

Photo Contributor '22

COMMUNITY

4 badges

Community Contributor '22 Community Team '22 WordCamp Organizer '22 WordCamp Speaker '22

PRACTICE

2 badges

C Credits Graduate '25 C Credits Mentor '25

POLYGLOTS

1 badge

Translation Contributor '23

Current Job

WordPress Credits Program Lead

Jun 2025 – Present

Automattic · Full-time

I created and lead WordPress Credits, an education program by the WordPress Foundation that lets students earn academic recognition for contributing to WordPress. I work with universities, faculty, students, and a network of more than 70 mentors to bring open source contribution into the classroom and into the contributor pipeline, with partner institutions across several countries. By bringing new generations of contributors into the ecosystem, the program supports WordPress's long-term sustainability while removing barriers and opening real opportunities in tech for students worldwide.

Job History

Team Lead, Global Community Team

Sep 2024 – Mar 2025

Automattic · Full-time

Community Engagement Specialist

Jan 2022 – Sep 2024

Automattic · Full-time

Key Accomplishments

2022 to 2023 — Led meetup reactivation across EMEA and LatAm
Led the EMEA and Latin America regions of the WordPress Meetup Reactivation Project, reviving dormant groups and returning them to the chapter program. This brought 120 local communities back to life across two regions, restoring the meetups that serve as most people's first step into WordPress and contribution.

2024 — Unified the post-event attendee feedback process
Standardized post-event surveys into a single system and launched the project's first multilingual attendee survey. By letting attendees give feedback in their own language, it surfaced voices the community had been missing and gave organizers clearer, more representative insight to improve future events.

2025 — Created the Open Horizons Scholarship
Proposed and launched the Open Horizons Scholarship to fund contributors from underrepresented and economically disadvantaged backgrounds to attend flagship WordCamps as organizers, speakers, and volunteers. By removing financial barriers to the events where the community gathers, it widens who gets to shape WordPress and carries forward the access work of the Diversity Scholarship it succeeded.

2025 — Created WordPress Credits
Designed and launched WordPress Credits, an education program of the WordPress Foundation that lets students earn academic recognition for contributing to open source. It brings new contributors into the project through partner institutions and a trained mentor network, building a sustainable pipeline that connects classroom learning to lasting participation in the WordPress community.

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days

49contributions

high25

medium24

score99

Last 90 days

99contributions

high48

medium51

score195

Last 12 months

175contributions

high91

medium84

score357

Team focus

Share of contributions across teams during the last 365 days

Time commitment

40 hours per week of sponsored contribution time

Automattic

Contributions

Type

August 2026

Aug 05 Wed · 19:21

GitHub high

Merged pull request #167 into WordPress/WPCredits-Tracker:
Privacy: remove named student seed data + guard against future exposure

Aug 05 Wed · 17:07

GitHub med

Submitted pull request #167 to WordPress/WPCredits-Tracker:
Privacy: remove named student seed data + guard against future exposure

Aug 05 Wed · 15:01

GitHub high

Merged pull request #165 into WordPress/WPCredits-Tracker:
Fix CI-log privacy leak + tighten grad-date gate (#137)

Aug 05 Wed · 15:01

GitHub med

Submitted pull request #165 to WordPress/WPCredits-Tracker:
Fix CI-log privacy leak + tighten grad-date gate (#137)

Aug 05 Wed · 14:10

GitHub high

Merged pull request #164 into WordPress/WPCredits-Tracker:
Post-graduation activity tracker (#137)

Aug 05 Wed · 14:10

GitHub med

Submitted pull request #164 to WordPress/WPCredits-Tracker:
Post-graduation activity tracker (#137)

Aug 05 Wed · 09:16

Meta med

Wrote a comment on the post WordPress Credits Student Feedback: the program works, now for quality and retention, on the site WordPress.org Project:
Hi Alex! Nothing will affect what has already been agreed upon with the institutions. This…

Aug 03 Mon · 09:14

Meta med

Wrote a comment on the post Exploring New Ways to Contribute to WordPress Through WPCredits, on the site Make WordPress Community:
It is exciting to see where students and teachers are creating. Thank you for leading…

July 2026

Jul 31 Fri · 14:53

Meta med

Wrote a comment on the post WordPress Credits Student Feedback: the program works, now for quality and retention, on the site WordPress.org Project:
Thank you, Juan! We'll try to bring more and more students to the community team…

Jul 31 Fri · 13:17

Meta high

Wrote a new post, Education Table at WCUS 2026 Contributor Day, on the site Make WordPress Community:
WordCamp US is almost here, and the Education working group will be there with a…