Phil Emery

  • Member Since: September 6th, 2006
  • Toronto, ON
  • philemery.ca
  • Principal / Owner / Creative Director at Focused Creative Communications
  • @noise on WordPress.org
  • Find me on:


I create Branding, Messaging, Design, Marketing, Websites and Social Media that enable businesses and national non-profits to identify, clarify and communicate who they are, what they do and why people should care. I’ve worked with national non-profits, technology, retail, IT, manufacturing and transportation sectors, creating everything from brands, to corporate identity systems, multi-channel marketing campaigns, annual reports, marketing materials, WordPress & BuddyPress websites, videos and online communities.


Music performance, songwriting, organizing and hosting of monthly songwriting workshops, public speaking, travel, photography, book clubs. Founder and co-host of the Song Talk Radio Podcast & Radio Show on 1280AM Toronto

WordPress Origin Story

Back in 2004, I was re-building my bands (The Parkdale Hookers website. I had created lots of websites for clients as static html pages. I knew that if the updating process on the new site was too onerous, after a while the site would become out of date. I had see that happen on too many client sites.

I thought about what would be required: a simple site, database driven that would have new content displayed on the front page. Realizing a blog engine would fit the bill, I already knew that Blogger was hard to customize, I started to look around. I tried Joomla, but that would only output table based output and I had long moved over to css based coding – to the point where I couldn’t really remember how to do table based layouts – I also knew I’d never go back.

I found WordPress and installed it. There were very few resources on the web at the time (figuring out how to create multiple loops on the front page was a challenge) but I was really happy with the result. The next couple of updates broke lots of stuff as old calls were removed (gettext anyone?) – which worried me. But it settled down after a bit.

After that I’ve never looked back!