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Ninh Le

CEO

@ninhledev Ho Chi Minh City, Vietnam joined Nov 2026

ninhle.com

    Bio

    Brand designer and creative director with many years in brand identity, now building AI-powered WordPress and WooCommerce plugins. CEO and Founder of Smartbuy (smartbuyvn.com) and author of the book “Làm chủ AI” and the AIKAF prompt framework. Maker of Ninhle AI Sales Assistant, Ninhle Claude SEO and SmartQR for VN Payment.

    Interests

    Design, AI, WooCommerce, Automation, Plugin Development

    WordPress Origin Story

    I started with WordPress while working as a graphic designer in Ho Chi Minh City, building websites for brand clients. Over the years it became the backbone of my agency Smartbuy and my own shop at ninhle.com. Today I build WordPress and WooCommerce plugins that bring AI to small businesses — chatbots that sell, SEO/GEO automation and local payment tools.

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    Plugin Developer

    Current Job

    CEO
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    Contributor

    1 plugin