Profiles

Niftee started with a simple idea: websites and digital marketing really don’t need to be such a faff.

After years of building websites, running campaigns, improving SEO, fixing things, breaking things, then fixing them properly, we kept coming back to the same thought: there had to be a simpler way to make good digital stuff for small businesses.

So Niftee® was born.

What started mainly around websites quickly grew into a wider obsession with making digital tools simpler, cleaner and genuinely useful. More recently, that has meant getting increasingly stuck into WordPress plugin development too, mostly because we kept finding little problems that annoyed us enough to build our own solutions.

That’s pretty much the Niftee approach in a nutshell: spot something clunky, overcomplicated or unnecessarily expensive, then try to make it better.

We build websites, work on SEO and digital marketing, create WordPress tools, and occasionally disappear down development rabbit holes that were absolutely not part of the original plan.

Usually accompanied by insane amounts of tea and snacks.

Always with the same goal: websites without the faff.