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Pavel Karpov

Digital Marketing Strategist | Author | International Business Consultant at WebPrime

@mortrall Moscow, Russia joined May 2012

karpov.expert
    Languages ru_RU

    Bio

    I’m a digital marketing strategist, entrepreneur, and lifelong learner who thrives at the intersection of technology and human connection. With over a decade of experience, I’ve built a career bridging technical expertise (thanks to my roots in information security) with creative marketing solutions — helping global brands and small businesses alike grow ethically and sustainably.

    As the founder of WebPrime Agency and author of Digital Marketing for Small Business, I’m passionate about democratizing access to powerful tools like WordPress, empowering entrepreneurs to compete in the digital arena without compromising integrity.

    When I’m not speaking at WordCamps, hosting workshops, or optimizing websites, you’ll find me exploring new ways to merge automation with empathy — because I believe the future of marketing lies in balancing innovation with responsibility.

    Let’s build something meaningful. 🚀

    Interests

    Progressive profiling strategies, AI-driven marketing tools, ethical data utilization, WordPress ecosystem development, tabletop gaming, polymer clay sculpting, organic gardening (tomatoes are my superpower! 🍅), DIY home renovation projects, dividend stock investing, crowdlending platforms, photography, home gym workouts, financial literacy advocacy, and exploring AI’s role in parenting hacks.

    Oh, and mastering the art of balancing family life. 👨👩👦✨

    WordPress Origin Story

    My journey with WordPress began in my school years when I built my first website for a client as a freelancer. Back then, I had no idea how deeply this platform would shape my career. WordPress became more than just a tool — it evolved into a bridge between my technical background (rooted in telecommunications and information security) and the human-centric world of marketing.

    Over time, I moved beyond basic site development to dive deeper into the ecosystem: optimizing projects for SEO, automating workflows, and, most importantly, sharing knowledge. Since 2014, I’ve been speaking at WordCamp Russia and regional events, covering topics like SEO, artificial intelligence in search engines, legal compliance for data handling, and dynamic content strategies. In 2020, I even stepped into the role of co-organizer for WordCamp Moscow, though the pandemic had other plans.

    For me, WordPress is more than a CMS. It’s a community where technology meets humanity.

    Every website I’ve built, every talk I’ve given, and even the pandemic-canceled conference are steps toward making the digital world more accessible and businesses more resilient. And through it all, WordPress has been my steadfast ally.

    P.S. If your journey also started with “installed a plugin, broke the site, fixed it, became an expert,” let’s high-five! That’s the WordPress way. 🚀

    Badges

    CODE
    2 badges
    Pattern Author '25 Plugin Developer
    CONTENT
    1 badge
    Photo Contributor '25
    COMMUNITY
    2 badges
    WordCamp Organizer '19 WordCamp Speaker '17
    POLYGLOTS
    2 badges
    Translation Contributor '19 Translation Editor '19

    Current Job

    Digital Marketing Strategist | Author | International Business Consultant
    Present
    WebPrime

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
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    Last 90 days
    0contributions
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    Last 12 months
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    Contributions

    Type
    May 2025
    May 23 Fri · 21:36
    Polyglots med
    Suggested 120 strings on translate.wordpress.org.
    May 23 Fri · 18:53
    Meta med
    Wrote a comment on the post PTE Request for WebPrime A/B Testing, on the site Translate WordPress:
    🤗
    May 23 Fri · 18:52
    Meta med
    Wrote a comment on the post PTE Request for WebPrime A/B Testing, on the site Translate WordPress:
    Thx! :)
    May 23 Fri · 05:47
    Polyglots high
    Translated 57 strings on translate.wordpress.org.
    May 22 Thu · 22:09
    Meta high
    Wrote a new post, PTE Request for WebPrime A/B Testing, on the site Translate WordPress:
    I am the author of the WebPrime A/B Testing plugin ( https://wordpress.org/plugins/webprime-ab-testing/ ) and I…
    May 22 Thu · 20:11
    Polyglots med
    Suggested 112 strings on translate.wordpress.org.
    May 06 Tue · 17:54
    Polyglots high
    Translated 5 strings on translate.wordpress.org.
    May 2023
    May 30 Tue · 06:16
    Polyglots high
    Translated 1 string on translate.wordpress.org.
    October 2021
    Oct 21 Thu · 15:56
    Forums med
    Posted a reply to Перевод плагина Ads for bbPress, on the site Форумы поддержки:
    Понял и благодарю! :)
    Oct 21 Thu · 15:43
    Forums med
    Posted a reply to Перевод плагина Ads for bbPress, on the site Форумы поддержки:
    Так, разобрался. Нет, сам плагин на русский всё-таки не был переведён, я только readme-секцию, получается,…

    Developer

    2 plugins

    Photos

    2 contributions

    View all 2 photos in the Photo Directory

    Plugins

    38 favorites

    Translations

    2 locales
    ru_RU Русский (Russian) Plugins Translation Editor Translation Contributor

    Translation editor for 2 projects.

    Simple Cookies WebPrime A/B Testing

    Contributed translations to 4 projects.

    Ads for bbPress GD bbPress Attachments Simple Cookies WebPrime A/B Testing

    View all on translate.wordpress.org

    fr_FR Français (French) Translation Contributor

    Contributed translations to 1 project.

    WebPrime A/B Testing

    View all on translate.wordpress.org