Pavel Karpov (@mortrall) – WordPress user profile

Bio

I’m a digital marketing strategist, entrepreneur, and lifelong learner who thrives at the intersection of technology and human connection. With over a decade of experience, I’ve built a career bridging technical expertise (thanks to my roots in information security) with creative marketing solutions — helping global brands and small businesses alike grow ethically and sustainably.

As the founder of WebPrime Agency and author of Digital Marketing for Small Business, I’m passionate about democratizing access to powerful tools like WordPress, empowering entrepreneurs to compete in the digital arena without compromising integrity.

When I’m not speaking at WordCamps, hosting workshops, or optimizing websites, you’ll find me exploring new ways to merge automation with empathy — because I believe the future of marketing lies in balancing innovation with responsibility.

Let’s build something meaningful. 🚀

Interests

Progressive profiling strategies, AI-driven marketing tools, ethical data utilization, WordPress ecosystem development, tabletop gaming, polymer clay sculpting, organic gardening (tomatoes are my superpower! 🍅), DIY home renovation projects, dividend stock investing, crowdlending platforms, photography, home gym workouts, financial literacy advocacy, and exploring AI’s role in parenting hacks.

Oh, and mastering the art of balancing family life. 👨👩👦✨

WordPress Origin Story

My journey with WordPress began in my school years when I built my first website for a client as a freelancer. Back then, I had no idea how deeply this platform would shape my career. WordPress became more than just a tool — it evolved into a bridge between my technical background (rooted in telecommunications and information security) and the human-centric world of marketing.

Over time, I moved beyond basic site development to dive deeper into the ecosystem: optimizing projects for SEO, automating workflows, and, most importantly, sharing knowledge. Since 2014, I’ve been speaking at WordCamp Russia and regional events, covering topics like SEO, artificial intelligence in search engines, legal compliance for data handling, and dynamic content strategies. In 2020, I even stepped into the role of co-organizer for WordCamp Moscow, though the pandemic had other plans.

For me, WordPress is more than a CMS. It’s a community where technology meets humanity.

Every website I’ve built, every talk I’ve given, and even the pandemic-canceled conference are steps toward making the digital world more accessible and businesses more resilient. And through it all, WordPress has been my steadfast ally.

P.S. If your journey also started with “installed a plugin, broke the site, fixed it, became an expert,” let’s high-five! That’s the WordPress way. 🚀

Member Since: May 28th, 2012
Location: Moscow, Russia
Website: karpov.expert
Job Title: Digital Marketing Strategist | Author | International Business Consultant
Employer: WebPrime
Find me on:

Contribution History

Photo Contributor
Plugin Developer
Translation Contributor
Translation Editor
WordCamp Organizer
WordCamp Speaker

Activity
Plugins
Photos
Favorites
Translations

Suggested 16 strings on translate.wordpress.org.
17 minutes ago
Committed [3298996] to Plugins SVN:
readme.txt added to tags/1.0.0
2 hours ago
Committed [3298995] to Plugins SVN:
admin page added to tags/1.0.0
2 hours ago
Committed [3298994] to Plugins SVN:
main plugin file added to tags/1.0.0
2 hours ago
Committed [3298993] to Plugins SVN:
localization folder added to tags/1.0.0
2 hours ago
Committed [3298992] to Plugins SVN:
screenshots folder deleting
2 hours ago
Committed [3298991] to Plugins SVN:
Adding Assets folder to tags/1.0.0
2 hours ago
Committed [3298990] to Plugins SVN:
README.TXT uploaded.
2 hours ago
Committed [3298989] to Plugins SVN:
Admin page uploaded.
2 hours ago
Committed [3298988] to Plugins SVN:
Main plugin file uploaded.
2 hours ago
Committed [3298987] to Plugins SVN:
scripts.js uploaded.
2 hours ago
Committed [3298986] to Plugins SVN:
JS folder created.
2 hours ago
Committed [3298985] to Plugins SVN:
admin.css uploaded.
2 hours ago
Committed [3298984] to Plugins SVN:
CSS folder created.
2 hours ago
Committed [3298983] to Plugins SVN:
Assets folder created.
2 hours ago
Committed [3298982] to Plugins SVN:
PO file added.
2 hours ago
Committed [3298981] to Plugins SVN:
MO file added.
2 hours ago
Committed [3298980] to Plugins SVN:
POT file added.
2 hours ago
Committed [3298978] to Plugins SVN:
Languages folder created.
2 hours ago
Committed [3298975] to Plugins SVN:
Localization folder created.
2 hours ago
Committed [3298974] to Plugins SVN:
Folder for 1.0.0 created
2 hours ago
Committed [3298973] to Plugins SVN:
Retina static icon added.
2 hours ago
Committed [3298968] to Plugins SVN:
Normal banner added.
2 hours ago
Committed [3298964] to Plugins SVN:
Animated icon added.
2 hours ago
Committed [3298963] to Plugins SVN:
Main banner added.
2 hours ago
Committed [3298960] to Plugins SVN:
Screenshot-7 added.
2 hours ago
Committed [3298959] to Plugins SVN:
Screenshot-6 added.
2 hours ago
Committed [3298957] to Plugins SVN:
Screenshot-5 added.
2 hours ago
Committed [3298956] to Plugins SVN:
Screenshot-4 added.
2 hours ago
Committed [3298955] to Plugins SVN:
Screenshot-3 added.
2 hours ago
Committed [3298954] to Plugins SVN:
Screenshot-2 added.
2 hours ago
Committed [3298953] to Plugins SVN:
Screenshot-1 added.
2 hours ago
Translated 5 strings on translate.wordpress.org.
2 weeks ago
Translated 1 string on translate.wordpress.org.
2 years ago
Posted a reply to Перевод плагина Ads for bbPress, on the site Форумы поддержки:
Понял и благодарю! :)
4 years ago
Posted a reply to Перевод плагина Ads for bbPress, on the site Форумы поддержки:
Так, разобрался. Нет, сам плагин на русский всё-таки не был переведён, я только readme-секцию, получается,…
4 years ago
Posted a reply to Перевод плагина Ads for bbPress, on the site Форумы поддержки:
Принято, благодарю!
4 years ago
Created a topic, Перевод плагина Ads for bbPress, on the site Форумы поддержки:
Добрый день. Перевёл все 38 строк. Рассмотрите и проап…
4 years ago
Posted a reply to Перевод плагина GD bbPress Attachments, on the site Форумы поддержки:
Благодарю!
4 years ago
Created a topic, Перевод плагина GD bbPress Attachments, on the site Форумы поддержки:
Рассмотрите и одобрите, пожалуйста, мой перевод 27 стр…
4 years ago
Wrote a new post, 10 причин стать спикером на WordCamp Moscow 2020, on the site WordCamp Moscow 2020:
Прямой контакт с целевой аудиторией, развитие бренда, новые знакомства, кредит доверия, карьерный рост — вот…
5 years ago
Committed [2187575] to Plugins SVN:
version changed
6 years ago
Committed [2187573] to Plugins SVN:
version changed
6 years ago
Committed [2187561] to Plugins SVN:
readme edit
6 years ago
Committed [2187560] to Plugins SVN:
readme edit
6 years ago
Committed [2187559] to Plugins SVN:
readme edit
6 years ago
Committed [2187558] to Plugins SVN:
readme edit
6 years ago
Committed [2187557] to Plugins SVN:
readme edit
6 years ago
Committed [2187556] to Plugins SVN:
readme edit
6 years ago
Committed [2187553] to Plugins SVN:
readme edit
6 years ago