Profiles

Web design, WordPress architecture, Elementor, ACF, UX structure, performance optimization, clean code, typography, photography, industrial design, long walks, swimming, diving

I started working with WordPress more than a decade ago while building websites for small businesses. What began as simple site builds gradually evolved into deeper work with structure, custom fields, and system design. Over time I became more interested in the architecture behind websites than the visuals alone — how content is organized, how editors interact with it, and how the system holds up years later. WordPress turned out to be the perfect environment for that kind of thinking.