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Mike Freeman

Co-Founder / Chief Product Officer / Maintenance Man at ReIntent

@manovermachine Nashville, TN joined May 2019

www.manovermachine.com Slack: @manovermachine

    Bio

    Hey there — I’m Mike, and I live for building cool things that makes people’s lives easier, more interesting, or just downright better.

    I’m a serial creator, part tech junkie, part strategist, and fully obsessed with turning wild ideas into real, working things. By day (and, let’s be honest, often by night), I lead projects that range from smart WordPress plugins that automate the mundane, to SaaS platforms that give businesses a sharper edge. I’ve built lead generation systems that quietly hum along in the background while clients sleep, content automation tools that crank out blogs like a newsroom on rocket fuel, and even weather report generators that keep newspapers modern without lifting a finger.

    But it’s not all business. I also geek out on side projects that merge tech and storytelling — like platforms that let people collaborate on enhancing individual movie frames (yeah, we literally split movies into thousands of tiny pieces). Or clever little calculators that turn complex marketing data into something you’d actually want to look at.

    When I’m not hammering away at code or sketching out the next big thing on a whiteboard, you’ll probably find me hanging with my family — my son and I call our nightly chats “Man Talk.” We dive into everything from time travel to whether robots will ever have a sense of humor. (Spoiler: I’m betting no.)

    Around here, you’ll see a mix of what I do: tools that solve headaches, experiments that push limits, and the occasional rant on why great UX matters more than ever.

    Interests

    building clever tools, automating boring processes, experimenting with SaaS, pushing WordPress to its limits, UX design, marketing funnels, playing with new tech, talking big ideas with my son, philosophy, history, data-driven storytelling, and making complicated things feel simple

    WordPress Origin Story

    I first stumbled into WordPress right around the time Flash was gasping its last breath. Back then, I was the guy tinkering with ActionScript animations and painstakingly embedding videos, trying to squeeze every last drop out of a dying technology — until reality (and browser support) forced a pivot.

    That’s when WordPress caught my eye. Suddenly, building sites wasn’t this endless slog of hand-coded HTML updates and cross-browser hacks. It was flexible, community-driven, and gave me a way to put control into clients’ hands without charging them every time they wanted to swap out a headline.

    For a while, I cooled off on it. Other frameworks and shiny new stacks came along, and I chased them like a magpie after anything that glittered. But then I found Divi. That changed everything.

    Divi cracked open a new level of creative freedom for me — letting me spin up stunning designs in record time, without losing the power to customize under the hood. Since then, WordPress has been my go-to. Whether I’m building a smart lead-gen funnel, automating blog posts, or crafting a full-on SaaS-style experience on top of WP, it’s my hammer of choice.

    Flash may be long dead (good riddance), but WordPress is very much alive and still evolving — and I’m here for it.

    Badges

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    Plugin Developer

    Current Job

    Co-Founder / Chief Product Officer / Maintenance Man
    Present
    ReIntent

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

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    Contributions

    Type
    September 2025
    Sep 05 Fri · 23:54
    Forums med
    Created a topic, Automated Weather Reporting, on the site WordPress.org Forums:
    Full transparency, I built this plugin, so take my "re…
    November 2020
    Nov 04 Wed · 22:51
    Forums med
    Created a topic, Broke my site, on the site WordPress.org Forums:
    I installed the plugin and it crashed my site.
    May 2019
    May 09 Thu · 17:32
    Forums med
    Created a topic, Works Great!, on the site WordPress.org Forums:
    I installed the plugin, the plugin was very easy to in…

    Developer

    Plugins