Profiles

Bio

LayerSync builds conversion tracking and server-side event sync tools for WordPress and WooCommerce stores. Our goal is to help merchants improve data accuracy across Meta, Google, TikTok, and other ad platforms using cleaner event tracking, deduplication, and API-based delivery.

Interests

WordPress plugin development, WooCommerce, ecommerce analytics, conversion tracking, server-side tracking, marketing pixels, data accuracy

WordPress Origin Story

We started working with WordPress while building ecommerce and analytics solutions for online stores. Over time, we saw that many merchants were losing conversion data because of browser restrictions, ad blockers, cookie limits, and incomplete pixel tracking. That led us to build LayerSync: a WordPress plugin and SaaS platform focused on improving conversion tracking accuracy through browser and server-side event syncing.

Badges

CODE
1 badge
Plugin Developer

Current Job

Owner
Present

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days
1contribution
high1
medium0
score3
Last 90 days
1contribution
high1
medium0
score3
Last 12 months
55contributions
high55
medium0
score165

Contributions

Type
October 2026
Oct 02 Fri · 13:03
Plugins high
Committed [3724834] to Plugins SVN:
Release 1.37.5: constrain the <a class="wiki" href="http://plugins.trac.wordpress.org/wiki/WordPress">WordPress</a> admin menu logo to 20px
June 2026
Jun 18 Thu · 18:09
Plugins high
Committed [3577659] to Plugins SVN:
Release 1.37.4 — guided onboarding wizard; remove legacy UniPixel from tags 1.36.0/1.37.0
Jun 17 Wed · 20:01
Plugins high
Committed [3576306] to Plugins SVN:
Release 1.37.3 — Privacy: 'Default consent state' checkbox now reflects the effective fallback, so a fresh-install deny-by-default no longer renders as unchecked (which silently suppressed browser pixels)
Jun 17 Wed · 16:42
Plugins high
Committed [3576140] to Plugins SVN:
Release 1.37.2 — phone Lead-First intl-normalized hashing (both ph + ph_e164, no raw phone on lead); suppress healthy-fallback recommendation card
Jun 16 Tue · 19:45
Plugins high
Committed [3574940] to Plugins SVN:
Release 1.37.1 — remove dormant legacy UniPixel files from package (no functional change)
Jun 16 Tue · 17:12
Plugins high
Committed [3574831] to Plugins SVN:
Align legacy unipixel.php version header to 1.37.0 to clear WP.org main-file version-mismatch warning
Jun 16 Tue · 17:05
Plugins high
Committed [3574822] to Plugins SVN:
Release 1.37.0 — plugin menu control, behavior-signals default-on + consent gate, sync-customers UX, healthy-state cleanup, consent-suppression notice
Jun 13 Sat · 18:09
Plugins high
Committed [3571242] to Plugins SVN:
release 1.36.0 - external_id cross-platform fix
Jun 10 Wed · 11:57
Plugins high
Committed [3567346] to Plugins SVN:
Release 1.35.0 — faster pageloads (no blocking config fetch), minified popups, keyboard-accessible admin sub-tabs, Soon labels
Jun 09 Tue · 17:50
Plugins high
Committed [3566397] to Plugins SVN:
Release 1.34.1: fix Snapchat pixel double-hash (restores 0% match rate); add Reddit phone advanced matching

Developer

1 plugin