Profiles

Bio

Product manager, technologist, and business leader living and working from Phoenix and Tucson, Arizona. See lance.blog for my latest photos and things.

I blog about leadership, WordPress, productivity, mindfulness, web technology, and more at The Full Stack Leader.

I’ve I led various teams at Automattic over the years: product quality, new user engagement, and themes/customization. I love WordPress themes, and contributed to Twenty Twelve, Twenty Thirteen, Twenty Fourteen, and Twenty Fifteen as a core committer.

Interests

Leadership, systems thinking, craftsmanship, web design/development, product quality, tennis, reading, languages, coffee, tea, and fresh corn tortillas.

WordPress Origin Story

My journey to WordPress started with a personal need and a passion for web standards; I wanted blogging software for my personal site that was easy to install and use — and would produce clean, semantic markup. The other options at the time just didn’t feel right. I don’t remember where I first heard about WordPress, it could have been a mention on Eric Meyer’s site or Zeldman.com.

My first WordPress site — an update to my (previously hard-coded HTML) personal site at fautrever.com — went live in summer of 2004, running on version 1.2. It was amazing to be able to publish quickly and easily and not hand-code each page! Besides ease of use I also loved how it championed using correct typography. Other than a brief flirtation with Textpattern I’ve used WP for my personal sites ever since.

In 2005 I went full-time with my web design/development business and through the years WP was a big part of my work — and part of my fun “hobby” time as well. You could say it’s in my DNA as a web professional.

In projects that weren’t specifically built with WordPress I usually found a way to tie it in somehow. For example, when I was on the engineering team at DigitalFusion we used the P2 theme for an internal team communication tool. In other client projects I’d drop in a WP-powered blog to sites running on other software.

I’d been watching things at Automattic from the outside for several years, attending one WordCamp and following several Automatticians on Twitter. I was really happy with my freelance career, but had always kept a list of 3-4 companies that I’d drop everything to work for.

So I set up a notification on ChangeDetection.com for the Automattic jobs page, which at that time only had a few listings, none of which fit me perfectly. Then in May 2009 I got an email from ChangeDetection showing that the Theme Czar position had been added. I said to myself, “This is it! That’s me!” I immediately sent in my application, and was hired full-time in 2010.

Badges

CODE
4 badges
Core Contributor '15 Core Team '14 Meta Contributor '16 Plugin Developer
CONTENT
1 badge
Photo Contributor '24
COMMUNITY
1 badge
WordCamp Speaker '14
POLYGLOTS
1 badge
Translation Contributor '15

Current Job

Technical Quality Driver
Present
Automattic

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days
212contributions
high150
medium62
score512
Last 90 days
213contributions
high151
medium62
score515
Last 12 months
221contributions
high153
medium68
score527

Team focus

Share of contributions across teams during the last 365 days

WordPress releases

Contributed to 21 releases
  • 7.0
  • 6.9
  • 6.4
  • 5.1
  • 5.0
  • 4.9
  • 4.8
  • 4.5
  • 4.4
  • 4.3
  • 4.2
  • 4.1
  • 4.0
  • 3.9
  • 3.8
  • 3.7
  • 3.6
  • 3.5
  • 3.4
  • 3.3
  • 3.2

Time commitment

5 hours per week
  • On my own time 5 hrs/wk

Contributions

Type
August 2026
Aug 07 Fri · 23:30
Core high
Mentioned in [63159] on WordPress SVN:
Build/Test Tools: Extend the PHPUnit runner variable to the v1 and v2 workflows.
Aug 06 Thu · 19:59
Core high
Mentioned in [63115] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 4.7 branch.
Aug 06 Thu · 19:57
Core high
Mentioned in [63114] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 4.8 branch.
Aug 06 Thu · 19:56
Core high
Mentioned in [63113] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 4.9 branch.
Aug 06 Thu · 19:54
Core high
Mentioned in [63112] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 5.0 branch.
Aug 06 Thu · 19:53
Core high
Mentioned in [63111] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 5.1 branch.
Aug 06 Thu · 19:52
Core high
Mentioned in [63110] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 5.2 branch.
Aug 06 Thu · 19:51
Core high
Mentioned in [63109] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 5.3 branch.
Aug 06 Thu · 19:50
Core high
Mentioned in [63108] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 5.4 branch.
Aug 06 Thu · 19:49
Core high
Mentioned in [63107] on WordPress SVN:
Security: Backport the WordPress 7.0.3 security fixes to the 5.5 branch.