Profiles

Founded CraftyWebbies to help businesses build fast, scalable, and conversion-focused WordPress websites. I specialize in custom WordPress development, plugin and theme development, Gutenberg blocks, API integrations, performance optimization, and technical SEO.

Over the past 12+ years, I have delivered 150+ WordPress projects across real estate, healthcare, legal, media, and e-commerce industries. Currently working with clients in the USA and UK, helping them build, maintain, and scale their WordPress platforms through custom development, automation, and ongoing technical support.

Working as the lead WordPress engineer for one of the US's fastest-growing home buying companies, owning the full technical stack from website architecture to automation and analytics.nnnnKey work:nnu2192 Built multi-step lead funnels using Gravity Forms with conditional logic, inline validation, and Elementor-based landing page layouts optimised for conversionnnu2192 Integrated WordPress with Microsoft Dynamics CRM via custom REST API u2014 automating lead routing, pipeline updates, and follow-up sequencingnnu2192 Built AI-powered automation workflows using Claude AI, n8n, and CRM webhooks u2014 reducing manual lead handling and enabling real-time data sync across systemsnnu2192 Implemented full GA4 + GTM event tracking strategy across the conversion funnel u2014 form submissions, CTA interactions, drop-off points, and attributionnnu2192 Developed reusable ACF Gutenberg blocks enabling the marketing team to self-manage complex page layouts without developer involvementnnu2192 Maintained staging-to-production deployment workflows with rollback strategies and environment-specific configurationsnnnnStack: WordPress u00b7 PHP u00b7 Gravity Forms u00b7 Elementor u00b7 ACF u00b7 REST API u00b7 Microsoft Dynamics CRM u00b7 n8n u00b7 Claude AI u00b7 GA4 u00b7 GTM u00b7 Cloudflare