Profiles

● Led enterprise-scale, pixel-perfect website builds from in-house and client-supplied Figma designs, overseeing repository initialization, staging environments, and coordinated production launches.
● Owned front-end architecture decisions focused on performance, WCAG compliance, scalability, and long-term maintainability across multiple client projects.
● Engineered and maintained a flexible in-house WordPress starter theme used across multiple client builds.
● Built a WP-API-based graphical theme customizer to improve client usability and content workflows.
● Contributed to and maintained production-level web applications using TypeScript and React.
● Mentored junior developers through structured onboarding and contribution processes.
● Collaborated daily with Design, Digital Marketing, and stakeholders to implement SEO and AEO best practices aligned with broader business goals, including GTM tag configuration and GA4 integration to support accurate analytics and campaign tracking.

● Contributed to development and maintenance of ZiftrShop, a bespoke API-first e-commerce platform.
● Built JavaScript-heavy front-end functionality with API integrations.
● Performed ongoing client-facing Shopify theme development including bug fixes and feature enhancements.
● Implemented A/B testing frameworks, analytics tooling, and tracking scripts to support data-driven marketing optimization, including GTM and GA4 configuration across client projects.

● Translated creative concepts into scalable, high-performing web experiences in a fast-paced agency environment.
● Led full website builds from custom in-house designs.
● Configured repositories, staging environments, and managed coordinated launches.
● Built and maintained WordPress websites using an agency-wide starter theme to streamline development processes.