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jaffray

Product Development at Choice Marketing

@jaffray Edmonton, Canada joined Dec 2015

choice.marketing

    Bio

    I build plugins for Choice OMG, a marketing agency in Edmonton. My most recent release, Riskloom Fraud Screening for Signifyd, screens WooCommerce orders against Signifyd’s fraud API before they ship. Choice Universal Form Tracker, a lead-tracking plugin for client sites, is in review now.

    Interests

    CRO, Conversion Rate Optimization, Lead Generation, Conversion Tracking, Tracking Tags, GTM

    WordPress Origin Story

    I’ve had a WordPress.org account since 2015, mostly as a plugin user. Writing for the directory is newer: both plugins here came out of problems on real client sites, not side projects.

    Badges

    CODE
    1 badge
    Plugin Developer

    Current Job

    Product Development
    Present
    Choice Marketing
    I've been with Choice OMG since 2010, and I'm now the agency's Managing Director. I started as a developer and moved into operations management over the years, but I still build for WordPress: Riskloom Fraud Screening for Signifyd, which checks WooCommerce orders against Signifyd's fraud API before they ship, and Choice Universal Form Tracker, a lead-tracking plugin for client sites, currently in review.

    Key Accomplishments

    I've been with Choice OMG since 2010, and I'm now the agency's Managing Director. I started as a developer and moved into operations management over the years, but I still build for WordPress: Riskloom Fraud Screening for Signifyd, which checks WooCommerce orders against Signifyd's fraud API before they ship, and Choice Universal Form Tracker, a lead-tracking plugin for client sites, currently in review.

    I've had a WordPress.org account since 2015.

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    5contributions
    high4
    medium1
    score13
    Last 90 days
    5contributions
    high4
    medium1
    score13
    Last 12 months
    5contributions
    high4
    medium1
    score13

    Time commitment

    4 hours per week
    • On my own time 4 hrs/wk

    Contributions

    Type
    September 2026
    Sep 04 Fri · 17:28
    Forums med
    Created a topic, Expection Settings, on the site WordPress.org Forums:
    Welcome. I am actively monitoring this support form a…
    August 2026
    Aug 29 Sat · 05:56
    Plugins high
    Committed [3671134] to Plugins SVN:
    Tag 1.2.3
    Aug 29 Sat · 05:56
    Plugins high
    Committed [3671133] to Plugins SVN:
    Release 1.2.3
    Aug 28 Fri · 01:26
    Plugins high
    Committed [3669682] to Plugins SVN:
    Tag 1.2.2
    Aug 28 Fri · 01:26
    Plugins high
    Committed [3669681] to Plugins SVN:
    Release 1.2.2
    May 2020
    May 06 Wed · 14:09
    Forums med
    Created a topic, Great developer and very useful tool for WP, on the site WordPress.org Forums:
    I love this plugin and pair it with hiding My WP. It'…
    March 2019
    Mar 12 Tue · 02:42
    Forums med
    Posted a reply to Notice: Undefined index: sseo_nonce, on the site WordPress.org Forums:
    Thank you. This helped me.
    August 2018
    Aug 14 Tue · 23:41
    Forums med
    Created a topic, Awesome. Someone finally brought this useful feature back, on the site WordPress.org Forums:
    All the previous plugins that solved this challenge ar…

    Developer

    1 plugin

    Plugins

    3 favorites