WordPress.org
Get WordPress

Profiles

James LePage

Co-Founder at Parisi Labs

@isotropic NYC / BOSTON / CLT joined Mar 2020

j.cv github.com/Jameswlepage Slack: @James LePage
    Maintains AI
    Teams Core AI Core

    Bio

    I’m a co-founder of Parisi Labs, where we’re building world models for physical industry.

    Previously, I was Head of AI at Automattic, building AI to help people create, manage, and grow their presence online. I co-founded WPAI, acquired by Automattic in 2024, and was a founding co-lead of the WordPress Core AI team. Before that, I co-founded Shareclub, and ran Isotropic, a WordPress agency.

    Interests

    Corvettes, Building Stuff, Tinkering, Distance Running

    WordPress Origin Story

    I got started with WordPress through freelance development, then built Isotropic, an agency creating sites for businesses and publishers and eventually several large D2C stores. Over time, my work shifted from building websites to building tools for the people making them.

    I founded WPAI to bring AI into development. Automattic acquired us in 2024, and I went on to lead AI there. In 2025, I helped establish the WordPress Core AI team and served as one of its first co-leads.

    Badges

    CODE
    4 badges
    C Core AI Contributor '25 C Core AI Team '25 Core Contributor '25 Plugin Developer

    Current Job

    Co-Founder
    Jun 2026 – Present
    Parisi Labs · Full-time
    AI lab building world models for complex physical systems.

    Job History

    Head of Artificial Intelligence
    Feb 2026 – May 2026
    Automattic · Full-time
    Drove AI strategy across the Automattic ecosystem - WordPress, WooCommerce, Jetpack, VIP, Parse.ly and Other Bets - working across product, engineering, design, partnerships and finance from the executive leadership board to translate a view of the agentic web into company-wide direction.
    Core AI Co-Lead
    May 2025 – May 2026
    WordPress · Part-time
    Founder and Co-Team Rep of the WordPress Core AI Team - architecting, coordinating and shipping artificial intelligence projects across the WordPress ecosystem.
    Director of Engineering, AI
    Apr 2025 – Feb 2026
    Automattic · Full-time
    Scaled Automattic's AI organization to 60+ engineers across WordPress.com, WooCommerce, Jetpack and VIP, bringing existing talent and new hires into one team and turning a nascent set of experiments into a portfolio of products in market - along with the technical architecture, roadmap and cross-functional culture to support them.
    Team Lead, AI
    Dec 2024 – Apr 2025
    Automattic · Full-time
    Led AI work at Automattic alongside the ex-WPAI team following the acquisition.

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    0contributions
    high0
    medium0
    score0
    Last 90 days
    0contributions
    high0
    medium0
    score0
    Last 12 months
    73contributions
    high29
    medium44
    score131

    Team focus

    Share of contributions across teams during the last 365 days

    WordPress releases

    Contributed to 3 releases
    • 7.1
    • 7.0
    • 6.9

    Contributions

    Type
    June 2026
    Jun 25 Thu · 18:23
    GitHub high
    Pull request #151 merged into WordPress/ai:
    Add Type Ahead experiment
    May 2026
    May 18 Mon · 08:33
    Meta high
    Wrote a new post, Leadership transition for the Core AI team, on the site WordPress AI:
    The Core AI team is transitioning leadership. Felix Arntz (@flixos90) and I have served as…
    May 06 Wed · 16:34
    GitHub high
    Pull request #155 merged into WordPress/ai:
    Add Comment Moderation experiment
    April 2026
    Apr 16 Thu · 19:10
    GitHub high
    Merged pull request #21 into WordPress/wp-bench:
    [codex] Fix knowledge scoring and Anthropic Opus 4.7 compatibility
    Apr 16 Thu · 15:05
    GitHub med
    Submitted pull request #21 to WordPress/wp-bench:
    [codex] Fix knowledge scoring and Anthropic Opus 4.7 compatibility
    March 2026
    Mar 23 Mon · 18:12
    Meta med
    Wrote a comment on the post Big Picture Goals for 2026, on the site WordPress.org Project:
    Hi. I'd like to better understand what makes you think this - it's not accurate…
    Mar 05 Thu · 02:11
    GitHub med
    Closed pull request #269 on WordPress/ai:
    feat: add extended providers with WP 7.0 Connectors integration
    Mar 05 Thu · 02:10
    GitHub med
    Submitted pull request #269 to WordPress/ai:
    feat: add extended providers with WP 7.0 Connectors integration
    February 2026
    Feb 26 Thu · 00:26
    Core med
    Submitted pull request #75934 to WordPress/gutenberg:
    Connectors: Redesign connector items as collapsible cards
    Feb 23 Mon · 19:11
    Meta med
    Wrote a comment on the post Content Guidelines: A Gutenberg Experiment, on the site WordPress AI:
    To track, please explore and share your ideas on https://github.com/WordPress/gutenberg/issues/75171

    Support Rep

    4 plugins