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h1bay1

Founder

@h1bay1 New Zealand joined May 2026

bay.work

    Bio

    Software engineer based in Nelson, New Zealand. I got my start building WordPress sites, spent the last decade on billing and payments infrastructure at companies like Xero and Timely, and now build Product Upload, a plugin that helps WooCommerce store owners import products from suppliers and marketplaces in a few clicks. I like the slow, careful kind of engineering and tools that take busywork off people’s plates.

    Interests

    WooCommerce, ecommerce automation, billing and payments infrastructure, helping small store owners, careful engineering, bootstrapped software.

    WordPress Origin Story

    My career on the web began in WordPress. The first site I ever built was for Beacon Hill Estate, and from there I built more than 30 sites at Downing Creative Marketing in Nelson, New Zealand. WordPress taught me how the web fits together before I spent years deep in software engineering. Coming back to release the Product Upload plugin has been a genuine full-circle moment: taking what I learned building larger systems and handing it back to the community that started me off.

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    Current Job

    Founder
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    Developer