Profiles

WordPress, plugin development, Gutenberg, electronic signature, WooCommerce alternatives, sales tools, leads generation, small business tools, business workflow, plugin usability

It started with a group of friends and a villa to book.

Every year we rent a place together for New Year’s Eve, and every year the same mess: who’s coming, who paid what, which room for whom. I built a small WordPress site to sort it out, and when no plugin did quite what we needed, I wrote my own. They were rough, they were personal, and they worked.

Then someone close to me started a home-visit massage practice and asked me to build her site. Same story: the general-purpose plugins covered eighty percent of what she needed and missed the twenty percent that actually mattered to her day. So I wrote those too.

That’s when it clicked. The gap I kept filling by hand wasn’t mine alone – it’s the gap every small business falls into. The tools that run their commercial life are either too big, too generic, or built for people who already know what a shortcode is.

I went freelance building WordPress sites and business plugins for local craftspeople and small businesses on Reunion Island, and I
started turning what I’d been writing one-off into something anyone could install. That’s EquaSuite.