Profiles

Outside of development I enjoy:

Hockey

Woodworking

Exploring new ideas in AI and automation

I’m particularly interested in how AI and automation can simplify workflows for creators and small businesses, especially when integrated with tools like WordPress.

I started working with WordPress in 2008, initially building sites, themes, and custom plugins for personal and client projects. Since then I’ve launched and managed more than a dozen WordPress websites, often developing custom functionality to support specific workflows.

During that time I was also involved in running a large WordPress-based site that grew to millions of monthly pageviews and a substantial social media audience. Working at that scale taught me a lot about performance, caching, automation, and building systems that remain stable under heavy traffic.

Most of my WordPress work historically has been private development, but I’ve recently started sharing some of the tools I’ve built with the broader community through public plugins.