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Nicholas Garofalo

Director of Marketing at Automattic

@eidolonnight Batavia, NY joined Aug 2007

nicholasgarofalo.com github.com/eidolonnight Slack: @EidolonNight
    Teams Community Marketing Meta Photos Support

    Bio

    In college, I wrote poetry in two languages: English and BASH. I quickly learned to submit my work to the right professors.

    Communication between humans and machines has always intrigued me. My focus on community and communication naturally led me to open source projects, and I have been actively involved in various FOSS projects over the years. The agility and flexibility of open source software match my agile marketing approach and have enabled me to tackle growth in unique ways.

    Interests

    cooking, vinyl records, photography, tarot, 3D printing, drones

    WordPress Origin Story

    I found WordPress in late 2004, as editor of the school newspaper, and used it to bring our tiny publication online. I fell in love with open source, grabbed a degree in computer science and English, and went on to build a web services agency. We built several hundred WordPress sites, and when I finally burned out on agency life I moved on to startups before eventually landing at Automattic. As a sponsored contributor, I am so happy to be able to dedicate even more time to the WordPress project.

    Badges

    CODE
    2 badges
    Core Contributor '21 Meta Contributor '22
    CONTENT
    8 badges
    Documentation Contributor '24 Marketing Contributor '22 Marketing Team '22 Media Corps Contributor '24 Media Corps Team '24 Photo Contributor '22 WordPress.tv Contributor '25 WordPress.tv Team '25
    COMMUNITY
    1 badge
    WordCamp Organizer '21

    Current Job

    Director of Marketing
    Feb 2019 – Present
    Automattic

    Job History

    WordPress Expert
    Oct 2018 – Feb 2019
    Cornell University · Contract
    Marketing Engineer
    Mar 2016 – Aug 2018
    MeetEdgar · Full-time
    Chief Technical Officer
    Nov 2012 – Mar 2016
    WebOzy · Full-time
    Freelance Developer
    Jun 2009 – Nov 2012
    Helusionary · Freelance
    Senior Web Developer
    Dec 2008 – May 2009
    Emergent Behavior LLC · Full-time
    Lab Technician
    Sep 2005 – Nov 2008
    Various · Part-time

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    128contributions
    high4
    medium124
    score136
    Last 90 days
    332contributions
    high16
    medium316
    score364
    Last 12 months
    1121contributions
    high25
    medium1096
    score1171

    Team focus

    Share of contributions across teams during the last 365 days

    WordPress releases

    Contributed to 7 releases
    • 6.7
    • 6.3
    • 6.2
    • 6.1
    • 6.0
    • 5.9
    • 5.8

    Time commitment

    40 hours per week

    Contributions

    Type
    August 2026
    Aug 11 Tue · 22:28
    Marketing med
    Created issue #1483 in the WordPress/marketing repository:
    [AMPLIFY]: WordCamp for Students: Four Days of Learning, Website in Half a…
    Aug 11 Tue · 22:10
    Marketing med
    Created issue #1482 in the WordPress/marketing repository:
    [SHOWCASE]: vortexhubapp.com
    Aug 11 Tue · 17:03
    Marketing med
    Created issue #1481 in the WordPress/marketing repository:
    [AMPLIFY] New HeroPress essay: The First 10 Years, The Next 10 Years…
    Aug 10 Mon · 21:24
    Marketing med
    Created issue #1480 in the WordPress/marketing repository:
    [AMPLIFY]: What’s new for developers? (August 2026)
    Aug 10 Mon · 14:01
    Marketing med
    Closed issue #1440 on the WordPress/marketing repository:
    [BUG] Social copy prioritizes wrong link for previews
    Aug 10 Mon · 07:12
    Marketing med
    Created issue #1479 in the WordPress/marketing repository:
    [SHOWCASE]: nextraservices.com.au
    Aug 09 Sun · 10:32
    Marketing med
    Created issue #1477 in the WordPress/marketing repository:
    [SHOWCASE]: yegsa.com
    Aug 07 Fri · 21:10
    Marketing med
    Created issue #1475 in the WordPress/marketing repository:
    [SHOWCASE]: jquery.com
    Aug 07 Fri · 21:08
    Marketing med
    Created issue #1474 in the WordPress/marketing repository:
    [AMPLIFY]: Pull Up a Chair for the State of Open Source
    Aug 06 Thu · 23:28
    Marketing med
    Created issue #1473 in the WordPress/marketing repository:
    [SHOWCASE]: cryptonews.it