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Nicholas Garofalo

Director of Marketing at Automattic

@eidolonnight Batavia, NY joined Aug 2007

nicholasgarofalo.com github.com/eidolonnight Slack: @EidolonNight
    Teams Marketing

    Bio

    In college, I wrote poetry in two languages: English and BASH. I quickly learned to submit my work to the right professors.

    Communication between humans and machines has always intrigued me. My focus on community and communication naturally led me to open source projects, and I have been actively involved in various FOSS projects over the years. The agility and flexibility of open source software match my agile marketing approach and have enabled me to tackle growth in unique ways.

    Interests

    cooking, vinyl records, photography, tarot, 3D printing, drones

    WordPress Origin Story

    I found WordPress in late 2004, as editor of the school newspaper, and used it to bring our tiny publication online. I fell in love with open source, grabbed a degree in computer science and English, and went on to build a web services agency. We built several hundred WordPress sites, and when I finally burned out on agency life I moved on to startups before eventually landing at Automattic. As a sponsored contributor, I am so happy to be able to dedicate even more time to the WordPress project.

    Badges

    CODE
    2 badges
    Core Contributor '21 Meta Contributor '22
    CONTENT
    8 badges
    Documentation Contributor '24 Marketing Contributor '22 Marketing Team '22 Media Corps Contributor '24 Media Corps Team '24 Photo Contributor '22 WordPress.tv Contributor '25 WordPress.tv Team '25
    COMMUNITY
    1 badge
    WordCamp Organizer '21

    Current Job

    Director of Marketing
    Feb 2019 – Present
    Automattic

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    67contributions
    high7
    medium60
    score81
    Last 90 days
    325contributions
    high9
    medium316
    score343
    Last 12 months
    895contributions
    high17
    medium878
    score929

    Team focus

    Share of contributions across teams during the last 365 days

    WordPress releases

    Contributed to 7 releases
    • 6.7
    • 6.3
    • 6.2
    • 6.1
    • 6.0
    • 5.9
    • 5.8

    Time commitment

    40 hours per week of sponsored contribution time

    Contributions

    Type
    June 2026
    Jun 19 Fri · 14:43
    Marketing med
    Created issue #1310 in the WordPress/marketing repository:
    [SHOWCASE]: conali.feneis.org.br
    Jun 19 Fri · 06:11
    Marketing med
    Created issue #1309 in the WordPress/marketing repository:
    [SHOWCASE]: trucallermodi.com
    Jun 18 Thu · 21:29
    Marketing med
    Created issue #1308 in the WordPress/marketing repository:
    [AMPLIFY]: Dynamically loading template parts in block themes
    Jun 18 Thu · 17:15
    Marketing med
    Created issue #1307 in the WordPress/marketing repository:
    [AMPLIFY]: Global Partners Across the First Half of the 2026 WordPress Event…
    Jun 17 Wed · 12:29
    Marketing med
    Created issue #1306 in the WordPress/marketing repository:
    [SHOWCASE]: unseen.websiteview.in
    Jun 17 Wed · 07:32
    Marketing med
    Created issue #1305 in the WordPress/marketing repository:
    [SHOWCASE]: www.elenafoundation.org
    Jun 16 Tue · 20:27
    Marketing high
    Pushed 1 commit to WordPress/marketing:
    Minor improvements to narrative flow of News posts
    Jun 16 Tue · 14:19
    Marketing med
    Created issue #1304 in the WordPress/marketing repository:
    [AMPLIFY]: Get to know WCEU 2026 WAPUUS A bit closer
    Jun 16 Tue · 13:21
    Marketing high
    Pushed 1 commit to WordPress/marketing:
    Updates skills to reference central brand writing style guide
    Jun 15 Mon · 18:25
    Marketing med
    Created issue #1303 in the WordPress/marketing repository:
    [AMPLIFY]: Finding Your Path Through WordCamp US 2026