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Nicholas Garofalo

Director of Marketing at Automattic

@eidolonnight Batavia, NY joined Aug 2007

nicholasgarofalo.com github.com/eidolonnight Slack: @EidolonNight
    Teams Community Marketing Meta Photos Support

    Bio

    In college, I wrote poetry in two languages: English and BASH. I quickly learned to submit my work to the right professors.

    Communication between humans and machines has always intrigued me. My focus on community and communication naturally led me to open source projects, and I have been actively involved in various FOSS projects over the years. The agility and flexibility of open source software match my agile marketing approach and have enabled me to tackle growth in unique ways.

    Interests

    cooking, vinyl records, photography, tarot, plants, dogs

    WordPress Origin Story

    I found WordPress in late 2004, as editor of the school newspaper, and used it to bring our tiny publication online. I fell in love with open source, grabbed a degree in computer science and English, and went on to build a web services agency. We built several hundred WordPress sites, and when I finally burned out on agency life I moved on to startups before eventually landing at Automattic. As a sponsored contributor, I am so happy to be able to dedicate even more time to the WordPress project.

    Badges

    CODE
    2 badges
    Core Contributor '21 Meta Contributor '22
    CONTENT
    8 badges
    Documentation Contributor '24 Marketing Contributor '22 Marketing Team '22 Media Corps Contributor '24 Media Corps Team '24 Photo Contributor '22 WordPress.tv Contributor '25 WordPress.tv Team '25
    COMMUNITY
    1 badge
    WordCamp Organizer '21

    Current Job

    Director of Marketing
    Feb 2019 – Present
    Automattic · Full-time

    Job History

    WordPress Expert
    Oct 2018 – Feb 2019
    Cornell University · Contract
    Marketing Engineer
    Mar 2016 – Aug 2018
    MeetEdgar · Full-time
    Technical Partner (CTO)
    Nov 2012 – Mar 2016
    WebOzy, Inc. · Full-time
    Freelance Developer
    Jun 2009 – Nov 2012
    Helusionary · Freelance
    Senior Web Developer
    Dec 2008 – May 2009
    Emergent Behavior LLC · Full-time
    Lab Technician
    Sep 2005 – Nov 2008
    Various · Part-time

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    188contributions
    high4
    medium184
    score196
    Last 90 days
    438contributions
    high18
    medium420
    score474
    Last 12 months
    1257contributions
    high28
    medium1229
    score1313

    Team focus

    Share of contributions across teams during the last 365 days

    WordPress releases

    Contributed to 7 releases
    • 6.7
    • 6.3
    • 6.2
    • 6.1
    • 6.0
    • 5.9
    • 5.8

    Time commitment

    40 hours per week

    Contributions

    Type
    September 2026
    Sep 09 Wed · 16:59
    Marketing med
    Closed issue #357 on the WordPress/marketing repository:
    WordPress Creator Connections: Connecting Influencers to Affiliate Programs
    Sep 09 Wed · 14:11
    Marketing med
    Closed issue #1124 on the WordPress/marketing repository:
    [SHOWCASE]: Aljazeera.com
    Sep 09 Wed · 13:41
    Marketing med
    Closed issue #1475 on the WordPress/marketing repository:
    [SHOWCASE]: jquery.com
    Sep 09 Wed · 13:26
    Marketing med
    Closed issue #1123 on the WordPress/marketing repository:
    [SHOWCASE]: Alistapart.com
    Sep 09 Wed · 11:44
    Marketing med
    Created issue #1578 in the WordPress/marketing repository:
    [SHOWCASE]: letterstothepresidents.org
    Sep 09 Wed · 10:18
    Marketing med
    Created issue #1577 in the WordPress/marketing repository:
    [AMPLIFY] New HeroPress essay: How a Law Student Ended up with WordPress
    Sep 09 Wed · 05:37
    Marketing med
    Created issue #1576 in the WordPress/marketing repository:
    [AMPLIFY]: Monthly Education Buzz Report – August 2026
    Sep 09 Wed · 03:37
    Marketing med
    Created issue #1575 in the WordPress/marketing repository:
    [SHOWCASE]: wildgoblingirl.etsy.com
    Sep 08 Tue · 07:07
    Marketing med
    Created issue #1574 in the WordPress/marketing repository:
    [SHOWCASE]: www.jakson.com
    Sep 07 Mon · 23:31
    Marketing med
    Created issue #1573 in the WordPress/marketing repository:
    [AMPLIFY]: Students Built 108 Websites in Two Weeks in Bangladesh