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Aasim Ghaffar

Freelance Full-Stack WordPress Developer at eCoach UK

@cubixsol Slough, United Kingdom joined Jan 2020

cubixsol.com github.com/cubixsol
    Teams Accessibility Community Core Core Performance Core Program Design Documentation Hosting Marketing Meta Mobile Openverse Photos Playground Plugins Polyglots Support Test Themes Tide Training TV CLI

    Bio

    Full-Stack PHP Developer based in the UK with 9+ years building on WordPress and Laravel — from my first theme customisations in 2013 to production platforms serving real businesses today.

    My specialism is integration work: I’ve designed and integrated 100+ APIs across client projects — property management systems (Guesty, Hostaway, Hostfully, Smoobu), payment gateways (Stripe, PayPal), CRMs, shipping, and marketing platforms — alongside building custom REST APIs from scratch with OAuth2/JWT authentication.
    On WordPress itself: custom plugin development, bespoke theme builds and customisations, and WooCommerce solutions — 100+ delivered projects with 200+ five-star client reviews on international freelance platforms.

    Current work: architecting a WooCommerce + LearnDash learning platform on WordPress Multisite — seven custom database tables, a 30+ endpoint REST API, and cron-driven automation. I write about these architecture decisions at dev.to/aasimghaffar, and I’m publishing plugins to the WordPress.org directory.
    Founder of CubixSol.

    Interests

    plugin-development, rest-api, woocommerce, api-integrations, learndash, multisite, custom-database-tables, payment-gateways, web-tools, laravel, technical-writing, side-projects, elearning, Plugin Development, Theme Development, Rest API, API Development, Integrations, Template, Woo, PHP, WordPress, Theme Customization, Plugin Customization, PMS, CMS, Development

    WordPress Origin Story

    My WordPress story started in 2013, in my first developer job in Pakistan

    — customising themes and building small business sites with PHP. I discovered I could take an idea and turn it into a live website in days, and I was hooked.

    Nine years later, WordPress became my career. I’ve delivered hundreds of client projects across WordPress and WooCommerce

    — eCommerce stores, booking platforms, and membership sites
    — and found my specialism in the deeper end: custom plugin development, REST API design, and integrating WordPress with external systems like property management platforms (Guesty, Hostaway), payment gateways (Stripe, PayPal), and CRMs.

    Today I work from the UK, building production systems like a WooCommerce + LearnDash learning platform on WordPress Multisite

    — custom database tables, a 30+ endpoint REST API, and all the interesting problems that come with it. After years of building on top of the plugin ecosystem, I’m now contributing to it with my own plugins in the directory.

    Badges

    CODE
    1 badge
    Plugin Developer

    Current Job

    Freelance Full-Stack WordPress Developer
    Jun 2026 – Present
    eCoach UK · Freelance
    Designing and building a custom eLearning and coaching platform for a UK-based athletics coaching company, on WordPress Multisite.

    Key work:
    Architected a WooCommerce + LearnDash integration handling course enrolment through a custom cart flow, including a two-phase course swap process

    Designed and built a custom REST API (30+ endpoints) powering the platform's learner management, with full Postman documentation

    Engineered a multisite database architecture with seven custom tables — network-wide learner data alongside per-site course data

    Integrated ACF Pro with custom database tables for structured, queryable content

    Built automated cron-based reminder systems with deduplication logic

    Stack: PHP, WordPress Multisite, WooCommerce, LearnDash, ACF Pro, MySQL, REST API, Postman

    Key Accomplishments

    Completed an MSc in Data Science (University of Hertfordshire, 2024) alongside full-time development work
    Built and launched a suite of free web tools (file conversion, image-to-text, text processing) used by visitors worldwide
    Earned 200+ five-star client reviews (4.9/5) across international freelance platforms, with multi-year repeat-client relationships
    Designed and integrated 100+ third-party APIs across client projects — property management systems (Guesty, Hostaway, Hostfully, Smoobu), payment gateways (Stripe, PayPal), CRMs, and marketing platforms
    Architected a production learning platform on WordPress Multisite for a UK coaching company — WooCommerce + LearnDash integration, 7 custom database tables, a custom REST API with 30+ endpoints, and automated cron-based reminder systems
    Delivered 100+ WordPress, WooCommerce, and Laravel projects for international clients across the UK, US, and Europe

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
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    Last 90 days
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    Last 12 months
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    Team focus

    Across 7 teams, with no team-attributable contributions in the last 365 days

    Time commitment

    48 hours per week
    • On my own time 48 hrs/wk

    Contributions

    Type
    May 2025
    May 03 Sat · 14:50
    Plugins high
    Committed [3286819] to Plugins SVN:
    readme.txt
    May 03 Sat · 08:12
    Plugins high
    Committed [3286668] to Plugins SVN:
    readme.txt
    December 2024
    Dec 13 Fri · 09:54
    Plugins high
    Committed [3207502] to Plugins SVN:
    README.txt
    Dec 13 Fri · 09:36
    Plugins high
    Committed [3207488] to Plugins SVN:
    README.txt
    April 2024
    Apr 03 Wed · 08:06
    Plugins high
    Committed [3063386] to Plugins SVN:
    README.txt
    Apr 03 Wed · 08:01
    Plugins high
    Committed [3063383] to Plugins SVN:
    README.txt
    December 2023
    Dec 15 Fri · 07:27
    Plugins high
    Committed [3010375] to Plugins SVN:
    readme.txt
    Dec 14 Thu · 11:35
    Plugins high
    Committed [3009975] to Plugins SVN:
    readme.txt
    Dec 14 Thu · 11:00
    Plugins high
    Committed [3009957] to Plugins SVN:
    readme.txt
    November 2023
    Nov 30 Thu · 10:20
    Plugins high
    Committed [3003685] to Plugins SVN:
    banner/banner.png

    Developer

    1 plugin