Profiles

Advanced WordPress development, REST API design, headless architectures, Full Site Editing, modern JavaScript and React workflows, and cross-disciplinary product development spanning web, games, and apps.

I started working with WordPress at 17 while trying to publish a website for a game I was building. What began as curiosity quickly turned into a career that has spanned over 15 years. During that time, I’ve worked across the full spectrum of the ecosystem—supporting small businesses, building bespoke platforms, and leading large-scale enterprise teams.

After years in agency environments and senior technical leadership roles, I reached a point where repetitive site builds no longer aligned with how I wanted to work. I founded my own venture to focus on building thoughtfully engineered products that solve real problems and contribute back to the WordPress ecosystem in a more sustainable, long-term way.