Profiles

Bio

I have run 365i since 2001, building and hosting WordPress sites for UK businesses, with a focus on performance, stability, and keeping things simple for site owners.

More recently I have been working on how AI systems discover and describe websites. I first published the term “AI Discovery Files” in December 2025 and wrote the specification that defines the ten file types, now maintained openly at ai-visibility.org.uk under CC BY 4.0. My AI Discovery Files plugin is the reference implementation.

I like solving practical problems and building small tools that do one job properly.

Interests

I spend most of my time working with WordPress, hosting, and website performance, and I genuinely enjoy solving the small technical problems that make sites faster and easier to manage. I’m also interested in how AI tools are changing the way people find and understand websites.

WordPress Origin Story

I started with computing in 1992 and moved into web work as the industry formed, founding 365i in 2001. WordPress became the practical answer for clients who needed to manage their own sites, and I got progressively more interested in what was happening underneath: hosting, caching, why sites are slow, and what breaks at scale. Thirty years in, most of what I build still comes from a client problem that needed solving twice.

Badges

CODE
1 badge
Plugin Developer

Current Job

Director
Present
365i

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days
7contributions
high4
medium3
score15
Last 90 days
13contributions
high10
medium3
score33
Last 12 months
102contributions
high98
medium4
score298

Team focus

Across 3 teams, with no team-attributable contributions in the last 365 days

Contributions

Type
September 2026
Sep 08 Tue · 07:19
Forums med
Posted a reply to [AI Discovery Files – llms.txt & AI Visibility] Many thanks for this plugin! But I have a few questions …, on the site WordPress.org Forums:
You looked over your .htaccess? We have a great and easy to use AI Crawler…
Sep 08 Tue · 03:34
Forums med
Posted a reply to [AI Discovery Files – llms.txt & AI Visibility] Many thanks for this plugin! But I have a few questions …, on the site WordPress.org Forums:
Ran your domain properly. Permissions are fine, the file is fine, and the plugin's output…
Sep 06 Sun · 13:20
Forums med
Posted a reply to Many thanks for this plugin! But I have a few questions …, on the site WordPress.org Forums:
Thanks, that's good to hear, and the Bingbot sighting is worth something in itself. Taking…
Sep 02 Wed · 20:20
Plugins high
Committed [3678621] to Plugins SVN:
alters nothing anyone downloads.
Sep 02 Wed · 19:56
Plugins high
Committed [3678604] to Plugins SVN:
feature.
Sep 02 Wed · 19:39
Plugins high
Committed [3678588] to Plugins SVN:
consulted anywhere in this path.
Sep 02 Wed · 19:24
Plugins high
Committed [3678576] to Plugins SVN:
Inert on single-language sites.
August 2026
Aug 14 Fri · 06:05
Plugins high
Committed [3646716] to Plugins SVN:
Readme only, stable tag stays 2.1.2.
Aug 14 Fri · 05:50
Plugins high
Committed [3646688] to Plugins SVN:
Readme only, stable tag stays 2.1.2.
Aug 13 Thu · 08:34
Plugins high
Committed [3644652] to Plugins SVN:
Readme only, stable tag stays 2.1.2.