Profiles

Since 2011, I’ve been designing, building, and launching WordPress products. This is how that started — and it started by accident.

I found WordPress. I installed it on cPanel hosting, and the first time I opened a theme to edit it, something clicked. That was the moment I actually learned to code — what PHP is, what HTML is, what JavaScript is. I didn’t sit down to “learn programming.” I sat down to change how a WordPress site looked, and programming came along for the ride.

WordPress didn’t just teach me to code. It tricked me into it. And I never left.

In 2018, I got deliberate and started building WordPress products. Divi People (100,000+ sites), Divi Torque (70,000+ sites ), CF7 Mate (20,000+ sites), and PlugPress — my flagship suite of focused tools for WordPress teams.

Alongside the Divi line came PlugPress, now my flagship. It builds Inbees, Outbees, Mailyard, Formyard, and Flypops — focused tools for WordPress teams, each doing a single job well, all living inside the WordPress ecosystem.

That’s the whole story. I broke a theme to see how it worked, and somehow I’m still doing that — just with a few hundred thousand websites running my code now.