WordPress.org
Get WordPress

Profiles

Aviral Mittal

Chief Marketing Officer at rtCamp

@aviral89 Pune, India joined Apr 2021

rtcamp.com github.com/aviral-mittal

    Bio

    Hi!

    I work as the Chief Marketing Officer at rtCamp.

    Lately, we have been building OnePress, a framework to consolidate multiple websites for enterprises. Imagine being able to use one dashboard to update plugins, distribute design patterns, manage users, manage logs and orchestrate media across multiple sites.

    Check out a quick glimpse here: https://rtcamp.com/onepress/

    I am a generalist. I have experience with events, entrepreneurship, social sector, leadership building, operations, marketing etc across industries. When I look back, WordPress has been the common thread.

    I like to believe that I can connect the dots in a way that unlock value, because of the unconventional journey I have had so far.

    I have been working at rtCamp since 2021, currently serving as the Director of Marketing, with the larger purpose to increase WordPress adoption in the enterprise space.

    Interests

    Pasta, movies, Kishore Kumar, Mohammad Rafi, human stupidity, human ingenuity and everything in between.

    WordPress Origin Story

    Discovered WordPress for the first time almost a decade ago when organizing the South Asian Youth Conference 2014 and 2015. I was amazed at the capabilities, flexibility and customizable nature.

    Having used WordPress once, I never looked back. Later on, even when I needed websites to promote hotels or an events start-up, I always chose WordPress.

    However, since WordPress itself was not my focus, I just liked it as a great tool.

    During the pandemic, with my events company shuttering down, I started exploring WordPress with my friends who were already working in the ecosystem. Eventually, I started working with WordPress full-time by joining rtCamp.

    Badges

    CODE
    1 badge
    Plugin Developer
    COMMUNITY
    1 badge
    WordCamp Organizer '24

    Current Job

    Chief Marketing Officer
    Feb 2026 – Present
    rtCamp
    Responsible for driving pipeline with brand, organic, paid and partner marketing for rtCamp.

    Job History

    Director of Marketing
    Dec 2024 – Feb 2026
    rtCamp
    Stabilised a new team and drove pipeline with organic, paid and partner marketing. Led a team of Growth Engineers - a small group of engineers working on niche, cutting edge problems that enterprise customers face. Our own Skunkworks or labs to build new capabilities, prototypes and forward looking projects.
    Head of Marketing
    Jun 2023 – Dec 2024
    rtCamp
    Put together a marketing team from scratch. Completed a redesign exercise, got tonnes of internal alignment, repackaged offerings and built a content program from scratch. Started driving pipeline.

    Key Accomplishments

    Conceptualized and led the OnePress project, a framework for managing multiple brands for large corporations with WordPress.

    Conceptualized and led the AI personalization chatbot, and publish on WordPress with Claude project.

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    0contributions
    high0
    medium0
    score0
    Last 90 days
    0contributions
    high0
    medium0
    score0
    Last 12 months
    0contributions
    high0
    medium0
    score0

    Contributions

    Type
    January 2024
    Jan 27 Sat · 07:44
    Meta high
    Joined the organizing team for WordCamp Pune, India 2024

    Contributor