Profiles

Bio

AutoROICalc helps businesses connect marketing, website, and operational activity with measurable return on investment. We build WordPress and WooCommerce tools for configurable event tracking, conversion measurement, attribution, and reporting.

Interests

WordPress plugin development, WooCommerce, web analytics, conversion tracking, attribution, privacy-aware measurement, reporting

WordPress Origin Story

We started working with WordPress and WooCommerce while building product and marketing websites. We needed a practical way to connect clicks, forms, engagement, and commerce events with measurable business results without exposing service credentials in the visitor’s browser.

That led us to develop AutoROICalc integrations that bring configurable, privacy-aware event tracking and reporting into familiar WordPress workflows. We are publishing our plugins on WordPress.org to make installation, updates, and community feedback easier for WordPress site owners.

Badges

CODE
1 badge
Plugin Developer

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days
0contributions
high0
medium0
score0
Last 90 days
0contributions
high0
medium0
score0
Last 12 months
1contribution
high1
medium0
score3

Contributions

Type
June 2026
Jun 12 Fri · 07:39
Plugins high
Committed [3569702] to Plugins SVN:
Release AutoROICalc for WooCommerce 1.1.0
July 2025
Jul 23 Wed · 13:05
Plugins high
Committed [3332910] to Plugins SVN:
Tagging version 1.0.1
January 2024
Jan 29 Mon · 14:39
Plugins high
Committed [3028306] to Plugins SVN:
Tagged version 1.0.0
Jan 29 Mon · 14:38
Plugins high
Committed [3028305] to Plugins SVN:
Added plugin version 1.0.0
Jan 29 Mon · 14:19
Plugins high
Committed [3028294] to Plugins SVN:
Init import

Developer

1 plugin