Profiles

When you need more than a consultant but less than a full-time employee.
I help you 1–5 days a week with marketing, communication, digitalization and business development — from strategy to implementation.

You get the experience of a senior specialist.
The flexibility of a consultant.

Welcome
Magnus Attefall

https://attefall.digital
https://www.attefall.se
https://www.linkedin.com/in/attefall/

Transformed fragmented global marketing into a structured and scalable setup across channels, content, and processes
• Led end-to-end planning and execution across digital and offline channels, ensuring alignment between strategy and delivery
• Established visual and content guidelines to strengthen brand consistency across international markets
• Improved governance, coordination, and execution across global marketing activities
• Acted as a bridge between marketing, management, and external stakeholders

• Transformed the fragmented MarTech ecosystem into a structured, scalable setup across CRM, analytics, and automation
• Implemented taxonomy, data models, and campaign frameworks aligned with omnichannel strategy
• Enabled compliant, data-driven customer engagement targeting healthcare professionals (HCPs)
• Led training and adoption across data, analytics, and marketing teams
• Acted as a bridge between marketing, IT, and compliance stakeholders

Swedish market entry required rapid digital establishment → co-led launch with focus on technology, content, and marketing → contributed to large-scale user acquisition in a multi-country expansion.

Past: HQ Zürich, 15 portals in five countries, 1.8 millions registred users in Europe.

Swedish launch required technical and commercial market entry strategy → built local digital platform and operations → generated strong traffic growth and high-volume e-commerce leads.

Past: HQ Oslo (now owned by Yahoo), established in eight countries, over 1.250.000 unique visitors each mounth, 1.400.000 leads to shops on the Internet.