Profiles

Senior WordPress Consultant

• Architected and built 50+ custom WordPress/WooCommerce plugins and API
integrations spanning eCommerce, subscriptions, booking systems, and AI-
driven content workflows.
• Built 30+ custom Gutenberg blocks integrating ChatGPT, Claude, and Llama for
AI-assisted content generation, on a 2+ year engagement with Jon Morrow.
• Integrated 10+ third-party APIs including Stripe, PayPal, Razorpay, Twilio,
HubSpot, and Veriff KYC, plus a custom booking integration for Rick Stein's
Cookery School (2+ year engagement).
• Reviewed code and mentored junior/contract developers on shared client
projects, focused on WordPress coding standards and maintainable
architecture.
• Use AI coding tools (Claude, GitHub Copilot) daily to speed up development and
strengthen code review — part of an ongoing effort to work more effectively, not
just faster.
• Maintained a 100% Job Success Score and Top Rated badge on Upwork with
consistent 5-star ratings and long-term repeat clients.
• Delivered client documents
• Core expertise: 5+ years in WordPress, PHP, JavaScript, API integrations, and
HTML/CSS; 2 years in React.js.

• Improved client engagement by 20% by developing specialized websites with
custom themes and plugins tailored to business requirements.
• Enhanced site efficiency by 30% through technical documentation,
maintenance, and support processes.
• Collaborated on custom development projects to build scalable functionality
and optimize site performance across deployments.
• Worked directly with clients to translate requirements into technical solutions,
ensuring a smooth, transparent, client-focused process