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Alex Moss

Principal SEO / Agency Owner at Yoast / FireCask

@alexmoss Manchester, UK joined Jul 2012

alex-moss.co.uk github.com/alexmoss Slack: @alex

    Bio

    I am Principal SEO at Yoast and agency owner at FireCask. I have over 15 years experience in every aspect of the SEO industry from in-house, freelancer, agency employee and agency owner. With a background in technical SEO, I have have been working in Search since its infancy.

    Alex also has years of knowledge of WordPress, working with everyone’s favourite open source CMS since 2010. Over the years Alex has built everything from popular plugins to custom-made themes and frameworks, as well as being involved in complex WordPress and SEO projects globally.

    WordPress Origin Story

    It was 2010, and I had been doing SEO for a couple of years. Working for larger companies at the time, none of them had an open source CMS (or CMS at all) to work with. One day, WordPress was the logical answer to a CMS that I could understand as someone who had intermediate PHP and MySQL skills, but also played ball with third party productions such as themes and plugins. I also found it was best for SEO best practice albeit not the best out-of-the-box.

    In 2013 I co-founded an agency specialising in SEO and WordPress design and development which has made hundreds of websites for range of clients from small businesses to large global corporations. Over the years I developed simple, but what would become more popular, plugins as well as helping site owners scale and increase their online visibility.

    Badges

    CODE
    1 badge
    Plugin Developer
    CONTENT
    1 badge
    Photo Contributor '24
    COMMUNITY
    1 badge
    WordCamp Speaker '26

    Current Job

    Principal SEO / Agency Owner
    Present
    Yoast / FireCask

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    0contributions
    high0
    medium0
    score0
    Last 90 days
    1contribution
    high1
    medium0
    score3
    Last 12 months
    1contribution
    high1
    medium0
    score3

    Contributions

    Type
    April 2026
    Apr 20 Mon · 09:45
    Meta high
    Confirmed as a speaker for WordCamp Europe 2026
    January 2025
    Jan 20 Mon · 22:07
    Plugins high
    Committed [3225841] to Plugins SVN:
    1.3 to tag
    Jan 20 Mon · 22:06
    Plugins high
    Committed [3225838] to Plugins SVN:
    1.3 to trunk
    November 2024
    Nov 21 Thu · 22:44
    Plugins high
    Committed [3194577] to Plugins SVN:
    Updated naming conventions
    Nov 21 Thu · 22:43
    Plugins high
    Committed [3194575] to Plugins SVN:
    0.3 Plugin name update
    Nov 21 Thu · 22:40
    Plugins high
    Committed [3194573] to Plugins SVN:
    0.3 commit
    July 2024
    Jul 08 Mon · 09:17
    Meta med
    Wrote a comment on the post What would you like to see in the next default WordPress theme?, on the site Make WordPress Core:
    I'd love to see more styles, and and easier way to save them for import/export…
    January 2024
    Jan 20 Sat · 09:06
    Meta med
    Wrote a comment on the post Share your feedback about the new WordPress Events Page!, on the site Make WordPress Community:
    Chiming in to contribute as part of Yoast wherever applicable, but Joost's comments are spot…
    Jan 16 Tue · 15:16
    Meta med
    Wrote a comment on the post Share your feedback about the new WordPress Events Page!, on the site Make WordPress Community:
    Would love to input wherever is best :)
    April 2023
    Apr 19 Wed · 08:39
    Forums med
    Posted a reply to The Plugin “EU Cookie Law” has been removed from wordpress.org, on the site WordPress.org Forums:
    Hi there. This plugin is no longer under our management. The plugin is now owned…