Profiles

I’ve been building for the web since the days when table layouts, glossy buttons, and “best viewed in Internet Explorer” were somehow acceptable design decisions.

Over the last 15+ years I’ve worked across support, front-end development, product design, UX, and systems thinking. That weird mix turned out to be useful. I care just as much about how products work behind the scenes as how they look on the surface.

Today I’m a Senior Product Designer at Awesome Motive, where I spend my time designing scalable product experiences across the WordPress ecosystem. A lot of my work lives in the messy middle between design, engineering, AI workflows, onboarding, and product strategy.

I like simplifying complicated things, building design systems people actually want to use, and helping teams ship faster without everything turning into chaos six months later.

Before moving deeper into product design, I built WordPress themes and plugins, worked in support, and spent years understanding how real customers actually use software. Turns out support tickets are a pretty good UX education.

I still care deeply about the open web, open source, accessibility, and creating products that feel clear, useful, and a little more human.