Whittfield Holmes (@whittfield) – WordPress user profile

Bio

I produce digital experiences that ship on time and hold up under scrutiny. Over a
decade of web development and production work across agency, startup, and
independent settings has given me fluency in the full production lifecycle — from
interpreting a Figma file to deploying front-end code to managing content in a CMS. I’ve
owned websites serving millions of visitors, managed rebrands from design handoﬀ
through launch, and kept cross-functional teams aligned across design, development,
marketing, and content without letting things fall through the cracks.
I’m technical enough to build it myself and experienced enough to know when to direct
others instead. That combination keeps production moving.

WordPress Origin Story

I’ve been using WordPress for about 15 years. I started as a freelancer and have more recently run WordPress setups at scale for enterprise companies.

Badges

CODE

1 badge

Plugin Developer

POLYGLOTS

1 badge

Translation Contributor '26

Current Job

Full Stack developer

Jan 2025 – Present

Brand Meets Code

I create plugins for various platforms including Wordpress, Drupal, Shopify and Blocs to name an few. I also develop SaaS products and Websites.

Job History

Web Optimization Manager

Jun 2022 – Jan 2025

Casetext part of Thomson Reuters

Owned the website end to end at a legal AI startup through a $650M acquisition — which in practice meant managing content, coordinating with design and marketing teams, shipping front-end code, and keeping the site performing through a period of significant organizational change.

The most visible project was a full-site rebrand. We used Wordpress for the CMS. I took it from Figma designs through front-end implementation and content migration, managing the production workflow across internal stakeholders. Organic traﬃc grew 27% and average session duration increased 35% in the months following launch.

GTM Consultant

Jul 2019 – Apr 2022

Merkle | Cardinal Path

Delivered analytics implementations for enterprise clients across retail, finance, and media. The production discipline here was rigorous — requirements documentation, technical specs, developer handoﬀ, QA validation, and sign-oﬀ before anything went live.

I wrote specs (implementation guides) that engineers could implement without follow-up questions and validated the output before it touched production.

Worked cross-functionally with client marketing, IT, legal, and agency teams on every engagement. Keeping those stakeholders aligned and the work moving was as much a part of the role as the technical delivery.

Full Stack Developer/Product Designer

Jun 2018 – Jul 2019

Blochead

Built and sold the largest independent extension library for the Blocs website builder —14 extensions covering advanced UI patterns that the platform couldn’t handle natively.

Card Designer, Tab Anything, Modal Designer, Smart Nav, Dynamic Breakpoints, and others. Each one shipped as a self-contained, no-code component for designers.

This was a product development and production exercise as much as a technical one —scoping features, writing documentation, managing releases, and supporting a community of users.

Senior Web Developer

Jul 2012 – May 2018

CG Life

Six years building and maintaining 35+ Drupal sites for a life sciences marketing agency.

Full production responsibility — requirements, development, CMS configuration, client review, QA, and deployment. I also managed platform migrations, moving legacy sites to modern responsive builds without losing business continuity.

Working daily alongside designers, account managers, and marketing strategists trained me to translate between what’s being asked for, what’s been designed, and what’s actually feasible to build and maintain on time. That’s still the core of what I do.