Jennifer DeRosa has been building websites since 1994. She sold her web development agency, TechCare, in 2021 to coach and teach others how to build websites properly. Prior to starting her web development agency, Jennifer worked for ENTEX where she performed desktop support at companies such as US Surgical, GTE, GE Capital, Reckitt Benckiser, and Unilever, and she ran the IT help desk at MBCC. Jennifer is the founder of Toto Coaching, a self-paced, online web building course with live coaching as well as The Website Coaches, a resource for businesses and organizations to facilitate building websites. She is frequently a speaker for WordPress Meetups, SCORE and others.


WordPress, Speaking, Presenting, Teaching, Kickboxing, Beach, Sunshine, Family, Friends

WordPress Origin Story

I have been coding and developing websites since I learned HTML in 1994. Originally, there was no WordPress, there were only text editors! Dreamweaver came along and this was a huge improvement to coding in text editors, and then the Internet came alive. In 2007 – 2008, it was apparent that CMSs were the future, I explored all of them: proprietary ones, Joomla, Drupal, WordPress and more. I could see that WordPress was THE future of website development. WordPress was MUCH more advanced than the others and so many developers were contributing to the software. I wanted to be part of this exciting movement, so I chose WordPress to develop all new websites!

Since about 2007-8 I have been building on the WordPress platform. I have been a member of WordPress Meetups and I have spoken to different groups about WordPress. I enjoyed the WordCamps that I attended as well as WooCamp in San Francisco!! I was an early adopter of WooCommerce and I was a huge Woothemes user until that was purchased by Automattic.

I created so many beautiful and functional sites that I was able to sell my web development agency in 2021!

I have formed Toto Coaching, an online course with live coaching to teach others how to build their own website properly!! Check it out if you are struggling to build your online presence. This just might be what you are looking for 🙂

  • Member Since: December 8th, 2010
  • Location: Florida, USA
  • Website:
  • Job Title: Founder, Coach
  • Employer: Toto Coaching
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  • Created a topic, Flexible! Great for excluding/including CPTs too!, on the site Forums:
    We have many different types of posts on our website i…

  • Created a topic, Word Count is Off in Yoast, on the site Forums:
    HI there, we are using Pods and have a CPT set up. Whe…

  • Posted a reply to Is it possible to track word count, on the site Forums:
    I am having the same issue. Has anyone resolved this? Yoast is not counting the…

  • Posted a reply to Export / Import using WP All Import, on the site Forums:
    Hi there! Are you able to help with this question thank you!

  • Created a topic, Export / Import using WP All Import, on the site Forums:
    Hi there! We own the WP All Import Suite and we would …

  • Created a topic, Image will now show using Beaver theme, on the site Forums:
    Hi there We have a field in our PODS that is an image.…

  • Created a topic, Port Sanilac MI, on the site Forums:
    Hi there what is the city code for Port Sanilac, MI

  • Created a topic, anchor links will not work, on the site Forums:
    Hi there We have been having the worst time we are ho…

  • Created a topic, Unbelievable Support, Great Product, on the site Forums:
    This is an amazing product. We have been able to incr…

  • Created a topic, New Location Needed, on the site Forums:
    Can you add Port Sanilac Michigan?

  • Created a topic, Gallery not loading, on the site Forums:
    Hi there we have the gallery installed and it used to …

  • Posted a reply to Responsive looks horrible, on the site Forums:
    Hi I had to remove it because the customer was upset. I am going to…

  • Created a topic, Responsive looks horrible, on the site Forums:
    Hi There we are needing to launch our popup today and …

  • Created a topic, [WooCommerce Search, Merchandizing and Navigation] Fast, on the site Forums:
    Fast searching, customizable, perfect for our needs

  • Created a topic, [WooCommerce Price Based on Country] Variable product pricing – same price, on the site Forums:
    Hi I have variable products and they are all the same …