Profiles

I’ve spent over 8 years working in the WordPress ecosystem, combining digital marketing, product management, product marketing, and growth to build and scale WordPress products.

At Linno (formerly Code Rex), I currently work across brands including WPFunnels and RexTheme, where I lead marketing and growth strategy. My work involves building sustainable growth systems, managing marketing execution, and using AI to improve how we create, distribute, and optimize content and campaigns.

Before moving into my current marketing leadership role, I started as a Digital Marketing Executive and progressed into product management and product marketing. I’ve managed WordPress products from roadmap planning and feature development through public launches, positioning, go-to-market, and ongoing growth.

Over the years, I’ve worked across WordPress products covering areas such as WooCommerce, e-commerce, marketing automation, sales funnels, product feeds, virtual reality, AI, and user-generated content. This has given me a broad understanding of how WordPress products are built, marketed, positioned, and grown.

My experience spans both the product and marketing sides of the WordPress ecosystem, allowing me to connect customer problems, product capabilities, messaging, content, and growth into a cohesive strategy.