Profiles

I’m Pinny Fried, and I build lightweight WordPress plugins without the bloat.

Your SEO plugin is bigger than your website. Your SMTP plugin ships 10MB just to send an email, plus features you’ll never touch, ads in your dashboard, and code still written for PHP 5 because the agency behind it is too busy maintaining legacy code to fix it. Then you wonder why your site scores 40–60 and takes 4–6 seconds to load.

WordPress’s biggest strength is its plugins. They’re also its biggest weakness.

In a world where bloat is poetry, pineapple might be delicious on pizza.

The Great Unbloating is here. My SMTP plugin is 4KB, smaller than a favicon, and does the same job. Every plugin I ship follows the same rule: the same functionality, better quality, dead simple, and a fraction of the size. Speed is a feature, and Core Web Vitals are part of how Google ranks you.

It’s time for every WordPress site to score 90+ consistently, like mine do. Yes, in WordPress. Yes, with WooCommerce. And yes, even with a custom product configurator, like the one I’m releasing soon