Profiles

I’m Prakhar Bhatia, founder of Nandann Creative Agency and a full-stack developer with over 20 years of experience building high-performance web solutions. Coding has been my first love since 2004-2005, and it’s taken me on an incredible journey across technologies, industries, and continents.

My Technical Journey

I started with HTML, CSS, JavaScript, and PHP back in 2004, then dove deep into WordPress, Joomla, and Magento development—building custom themes and plugins for businesses of all sizes. Since 2005, I’ve been an active member of the WordPress community, watching it evolve from a simple blogging platform to the world’s most powerful CMS.

My technical path has been diverse: from writing JCL for mainframe job scheduling to modern frameworks like Node.js, Python/FastAPI, React, Next.js, and even Rust. I’m constantly exploring new technologies and coding techniques because the best developers never stop learning.

Enterprise & FinTech Experience

I’ve had the unique opportunity to work at the intersection of high-performance computing and finance. For three years, I configured and maintained the world’s third-fastest mainframe (supercomputer), handling massive data processing for hedge funds and financial institutions. I’ve built algorithmic trading systems, managed large-scale operations on mainframes and Teradata, and designed disaster recovery setups and testing protocols for mission-critical financial infrastructure.

Finance isn’t just work for me—it’s a genuine passion. I’ve collaborated with various hedge funds and financial education companies, combining my love for coding with complex financial systems.

What I Do Today

I specialize in creating web applications that deliver measurable business results. My expertise spans WordPress development, modern web architecture (Next.js, React), Core Web Vitals optimization, and full-stack solutions from PHP backends to React frontends.

These days, I’m passionate about bridging traditional WordPress with modern web technologies. I write extensively at https://www.nandann.com/blog about WordPress to Next.js migrations, Core Web Vitals optimization (especially the new INP requirements for 2025), PHP 8.5 features, and performance techniques that actually work.

Why I Build Plugins

After two decades of WordPress development, I’ve encountered countless challenges that waste hours of developer time. I create plugins to solve real pain points that developers and site administrators face every day. Each plugin is born from actual problems I’ve solved repeatedly in my work—whether it’s file permission issues after server migrations, performance optimization needs, or workflow automation. It’s my way of giving back to the WordPress community that’s been such a huge part of my career.

Beyond the Code

When I’m not building digital solutions, I’m exploring the world. I’m an avid traveler passionate about experiencing different cultures, traditions, and practices. I’ve ridden my bike to Khardung La Pass (one of the world’s highest motorable roads in the Himalayas) and driven across the entire Indian subcontinent in a 35-day road trip covering thousands of kilometers.

I’m also deeply passionate about wildlife and wildlife photography. Combining my love for travel and nature, I seek out opportunities to capture the beauty of the natural world and the incredible diversity of wildlife across different ecosystems. There’s something about the open road and the wilderness that clears the mind and sparks creativity—qualities that translate directly into better problem-solving in code.

Let’s Connect

Whether you’re dealing with WordPress challenges, considering a migration to modern frameworks, or need help with performance optimization, I’m always happy to discuss solutions. Visit https://www.nandann.com or reach out through my agency.