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Writing a sales letter can be difficult if you’ve never done it before. Some have even tried and just not gotten the results they wanted. Copywriters are faced with this challenge every day. There are “secret” formulas for writing convincing letters. Here is one such formula in five steps. This works for almost any length of marketing letter, you just have to know when enough is enough. The first step is research. You may already have a general idea of your customer base, but you can’t hit the bullseye without knowing exactly where your target is. Identify your ideal customer’s problems. Know exactly what keeps them up at night.