Profiles

Paulo Jacomelli, born in Catanduva, São Paulo, holds a Technical Degree in Building Construction from ETEC Elias Nechar.

This education guided me to develop skills in Computer Graphics, such as 3D modeling. With the desire to expand my knowledge, I ventured into other areas of CGI, including Video Production and Editing and Graphic Design.

Right after completing high school and my technical course, I spent some time developing my portfolio and working as a freelancer. In 2020, I landed my first formal job as a Graphic Designer, but unfortunately, the Covid-19 crisis caused me to lose the position before completing the probation period. I returned to freelancing and, this time, expanded my knowledge in Web Development, leveraging the experience I had gained from my previous job.

A few months later, I returned to the company, bringing a stronger skill set, adding value, and further developing myself.

I took on the role of Marketing Supervisor in October 2022, where I faced new challenges and applied the skills and experiences acquired throughout my career. In this position, I implemented several improvements in the marketing department, including enhanced content strategies, new branding initiatives, and the development of communication channels with potential clients.

Seeking continuous improvement, I decided to study Neuromarketing, exploring the intersection between neuroscience and marketing. This knowledge has helped me better understand consumer behavior and create more effective campaigns.

In 2025, I began a new stage in my professional journey as a Senior Marketing Analyst, leading marketing efforts in the e-commerce and marketplace segment. In this role, I deepened my expertise in Business Intelligence (BI), using data to design and execute campaigns that deliver a higher Return on Investment (ROI). My work involved managing digital marketing channels and collaborating with internal teams, refining my skills in a dynamic and results-driven environment.

I always remain open to new challenges and opportunities that allow me to apply and expand my knowledge. I am excited about the possibilities the future holds and confident that, with commitment and dedication, I will continue to grow along my professional journey.