Profiles

Bio

Building for the web since 2006, with WordPress as my main focus since version 2.8. For the last ten years I’ve been at Infinum, where I founded the WordPress team, led it for five years, and shaped its stack, tooling, and ways of working.

I’m the main author of Eightshift, an open-source development kit built around React and the Block Editor, and Eightshift Forms. I’ve spoken at 15+ conferences on WordPress and JavaScript, and I organize WordPress meetups in Zagreb.

When I’m not writing code, I’m in my woodshop running MakeWhateverWay, a woodworking and laser-engraving brand.

WordPress Origin Story

It all started around WordPress 2.8, back in 2009. I was a design student building sites for anyone who’d ask, and WordPress was the tool that let me ship real projects without a team behind me. What began as “just a CMS for client work” slowly took over — first large editorial sites, then a whole career.

In 2016 I joined Infinum, where I later founded and led the WordPress team. Along the way I became the main author of Eightshift, an open-source development kit for the Block Editor, because I wanted WordPress development to feel as modern as the JavaScript world I was living in. Fifteen-plus conference talks and years of Zagreb meetups later, I’m still here — and WordPress is still the tool I reach for.

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WordCamp Speaker '19

Current Job

Software Engineer / WordPress Team Lead
Nov 2016 – Present
Infinum
Ten years at Infinum, from engineer to team lead and back to hands-on engineering — by choice.

- Founded Infinum's WordPress team from scratch and led it for five years (2020–2025) — hiring, mentoring, and growing engineers

- Defined the team's complete technology stack, ways of working, handbook, and delivery processes

- Architected and built Eightshift, the team's open-source development kit built around React and the WordPress Block Editor, as its main author — used on every team project since

- Owned delivery on major enterprise foreign and domestic client projects

- Built internal plugins that speed up delivery across all team projects: SSO, forms, migration, and utility plugins

- Designed and maintained the team's CI/CD pipelines (GitHub Actions, AWS, Azure)

- Introduced AI tooling into development and content workflows

- Ran internal training, education, and WordPress meetups

Key Accomplishments

Speaker at 15+ conferences on WordPress and JavaScript; organizer and host of WordPress meetups in Zagreb.
Built an MVC-style architecture for the React-based Block Editor from scratch, with documentation and code examples used by an entire engineering team.
Created Eightshift SSO — a plugin providing Single Sign-on authentication through Azure AD for enterprise WordPress deployments.
Created Eightshift Forms — an advanced forms plugin with 15+ external REST API integrations and a Git-like diff system for comparing local and external data.
Main author of Eightshift, an open-source WordPress development kit built around React and the Block Editor — designed and wrote the large majority of the codebase, used on every WordPress project at Infinum since 2017.

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

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Contributions

Type
December 2025
Dec 05 Fri · 11:08
Forums med
Posted a reply to Deprecated constant, on the site WordPress.org Forums:
Yes, I can also confirm that this issus and it is annoying please fix this:
November 2024
Nov 29 Fri · 16:12
Core med
Created issue #67431 in the WordPress/gutenberg repository:
Infinitive loop on API req in Block editor after wordpress_logged_in cookie is…
Nov 29 Fri · 14:02
Core med
Created ticket #62617 on Core Trac:
Infinitive loop on API req in Block editor after wordpress_logged_in ...
November 2020
Nov 23 Mon · 12:46
Forums med
Created a topic, Awesome plugin, on the site WordPress.org Forums:
This is exactly what I was looking for. This plugin wo…
January 2020
Jan 30 Thu · 08:37
Forums med
Created a topic, Block attributes depending on the custom post type, on the site WordPress.org Forums:
Hy is there a way to change block attributes defaults …
December 2019
Dec 05 Thu · 11:34
Forums med
Posted a reply to Add 2 new actions, on the site WordPress.org Forums:
awesome, done
Dec 05 Thu · 11:28
Forums med
Posted a reply to Fatal error by Yoast when in customizer, on the site WordPress.org Forums:
This issue happen to me also, once I install the plugin it happens with the…
Dec 04 Wed · 14:41
Forums med
Created a topic, Add 2 new actions, on the site WordPress.org Forums:
Hi, I was wondering can 2 new do_action hooks be adde…
February 2019
Feb 01 Fri · 10:22
Forums med
Posted a reply to reCAPTCHA icon now not showing?, on the site WordPress.org Forums:
the same here :(
Feb 01 Fri · 10:22
Forums med
Posted a reply to CF7 is not working with recaptcha 3, on the site WordPress.org Forums:
Yes for me also, I add integradion keys and on frontend I get: "Uncaught Error:…