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Lawrence

Freelance Marketing Consultant at Milk Bar Marketing

@lozmatic Melbourne, Australia joined Apr 2018

wpbiz.dev github.com/lozmatic1971 Slack: @Lawrence Ladomery
    Teams Marketing

    Bio

    I’m an Italian-Australian living in Melbourne, Australia, with my wife and kids.

    I originally studied Architecture but fell in love with ‘digital’ instead. This was before Facebook and WordPress existed and when we had to dial into the internet.

    I’ve spent half my career building and managing websites and the other half Marketing them.

    Interests

    I own and run WP BizDev, a blog about growing WordPress businesses.

    WordPress Origin Story

    I did my best to avoid WordPress by embracing an alternative called Textpattern but capitulated in 2010 when I worked on a WordPress build for an Australian FMCG brand (and loved it).

    In 2017 I joined a local web hosting company taking care of Marketing for their WordPress hosting brand. I loved the tech side of it all but the community even more. I was lucky enough to attend two WordCamps as a sponsor. Since then, I have worked for another WordPress hosting company, have freelanced (helping smaller WordPress product businesses) and are now working at WPBakery.

    I help / contribute when I can:

    – Contributor at WordCamp Asia 2023, 2024, 2025 and 2026
    – Volunteer at WordCamp Sydney 2024
    – Melbourne WordPress Meetup organizer
    – Hosted the Excerpt Talks, interviewing WordPress businesses about connecting, collaborating & creating

    Badges

    CONTENT
    1 badge
    Photo Contributor '23

    Current Job

    Freelance Marketing Consultant
    May 2026 – Present
    Milk Bar Marketing
    I help smaller B2B tech companies, including WordPress businesses and agencies, with their marketing.

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

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    Last 90 days
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    Last 12 months
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    Team focus

    Across 1 team, with no team-attributable contributions in the last 365 days

    Contributions

    Type
    June 2026
    Jun 14 Sun · 08:30
    Meta med
    Wrote a comment on the post How AI and Automation Spotlight the Best of WordPress, on the site Make WordPress.org Marketing:
    This is really impressive and just what the project needs. Particularly the growth of the…
    February 2026
    Feb 11 Wed · 01:37
    Meta med
    Wrote a comment on the post Marketing Lessons from WordCamp Asia, on the site Make WordPress Community:
    100% agree with this bit: What performed well here suggests that we should lean into…
    May 2025
    May 11 Sun · 06:53
    Meta med
    Wrote a comment on the post Ending the WordPress Media Corps Experiment, on the site WordPress Media Corps:
    Is there anything coming next at all? Good to know if there's any intention, or…
    April 2025
    Apr 28 Mon · 01:37
    Forums med
    Created a topic, Great SEO plugin, on the site WordPress.org Forums:
    SEOPress is not bloated but offers all the features yo…
    November 2024
    Nov 13 Wed · 02:51
    Forums med
    Created a topic, Posts not showing in the list, on the site WordPress.org Forums:
    Hi,I just installed the plugin and I can't see Posts, …
    Nov 11 Mon · 11:47
    Forums med
    Created a topic, Exclude a specific category or tag, on the site WordPress.org Forums:
    Unless I am mistake, you can only exclude 'all categor…
    September 2024
    Sep 20 Fri · 14:32
    Meta med
    Wrote a comment on the post WordCamp US 2024 Marketing Discussion, on the site Team Updates:
    This is awesome. It feels like all the discussions about Marketing WordPress that are starting…
    Sep 20 Fri · 13:07
    Meta med
    Wrote a comment on the post Mid-project Update and Request for Feedback, on the site WordPress Media Corps:
    Hi, Here's my feedback, bearing in mind that I write about growth topics and not…
    July 2024
    Jul 08 Mon · 01:20
    Meta med
    Wrote a comment on the post Recap of the Media Corps Briefing on WordPress 6.6, on the site WordPress Media Corps:
    Thanks for this—this post is very useful, particularly for those who can't attend a 2…
    June 2024
    Jun 14 Fri · 03:42
    Meta med
    Wrote a comment on the post WordPress Media Corps Initial Roadmap, on the site WordPress Media Corps:
    Looks like this post has become the place for media folk to request to join…