Lawrence (@lozmatic) – WordPress user profile

Bio

I’m an Italian-Australian living in Melbourne, Australia, with my wife and kids.

I originally studied Architecture but fell in love with ‘digital’ instead. This was before Facebook and WordPress existed and when we had to dial into the internet.

I’ve spent half my career building and managing websites and the other half Marketing them.

Interests

I own and run WP BizDev, a blog about growing WordPress businesses.

WordPress Origin Story

I did my best to avoid WordPress by embracing an alternative called Textpattern but capitulated in 2010 when I worked on a WordPress build for an Australian FMCG brand (and loved it).

In 2017 I joined a local web hosting company taking care of Marketing for their WordPress hosting brand. I loved the tech side of it all but the community even more. I was lucky enough to attend two WordCamps as a sponsor. Since then, I have worked for another WordPress hosting company, have freelanced (helping smaller WordPress product businesses) and are now working at WPBakery.

I help / contribute when I can:

– Contributor at WordCamp Asia 2023 and 2024 (and signing up to be at WordCamp Asia 2025)
– Volunteer at WordCamp Sydney 2024
– Melbourne WordPress Meetup organizer

Member Since: April 4th, 2018
Location: Melbourne, Australia
Website: wpbiz.dev
GitHub: lozmatic1971
Job Title: Marketing Specialist
Employer: WPBakery
Find me on:

Contribution History

Photo Contributor

Activity
Photos
Courses

Created a topic, Posts not showing in the list, on the site WordPress.org Forums:
Hi,I just installed the plugin and I can't see Posts, …
2 months ago
Created a topic, Exclude a specific category or tag, on the site WordPress.org Forums:
Unless I am mistake, you can only exclude 'all categor…
2 months ago
Wrote a comment on the post WordCamp US 2024 Marketing Discussion, on the site Team Updates:
This is awesome. It feels like all the discussions about Marketing WordPress that are starting…
4 months ago
Wrote a comment on the post Mid-project Update and Request for Feedback, on the site WordPress Media Corps:
Hi, Here's my feedback, bearing in mind that I write about growth topics and not…
4 months ago
Wrote a comment on the post Recap of the Media Corps Briefing on WordPress 6.6, on the site WordPress Media Corps:
Thanks for this—this post is very useful, particularly for those who can't attend a 2…
6 months ago
Wrote a comment on the post WordPress Media Corps Initial Roadmap, on the site WordPress Media Corps:
Looks like this post has become the place for media folk to request to join…
7 months ago
Created a topic, Simple and effective, on the site WordPress.org Forums:
It should be in core!
8 months ago
Completed the course WordPress Meetup Organizer Training on learn.wordpress.org
9 months ago
Wrote a comment on the post Making a WordPress Media Corps, on the site Make WordPress.org Marketing:
This very much describes the gap between the vision / brand position and execution. The…
10 months ago
Wrote a comment on the post Making a WordPress Media Corps, on the site Make WordPress.org Marketing:
This comment system needs a like button :)
10 months ago
Wrote a comment on the post Making a WordPress Media Corps, on the site Make WordPress.org Marketing:
I don't think the idea is to cap the number of media partners, right? I'm…
10 months ago
Wrote a comment on the post Making a WordPress Media Corps, on the site Make WordPress.org Marketing:
This is an excellent idea, and having attended Contributor Day in Taipei, was excited when…
10 months ago
Wrote a comment on the post Asia Meetup Revival Project 2024, on the site Make WordPress Community:
Hi, Is Australia considered part of Asia as far as WordCamps are concerned?
10 months ago
Created a topic, Much more than a form, on the site WordPress.org Forums:
I'm building a membership website using WS Form and a …
1 year ago
Posted a reply to Shortcode to pull values from a related CPT, on the site WordPress.org Forums:
That works beautifully! Thank you!
2 years ago
Created a topic, Shortcode to pull values from a related CPT, on the site WordPress.org Forums:
Hi, I have a Job Post <> Company relationship, …
2 years ago
Created a topic, A marketer’s dream!, on the site WordPress.org Forums:
Attribution is very difficult. Handl makes it easier. …
2 years ago
Posted a reply to Random Characters in Company Page URL’s, on the site WordPress.org Forums:
I'm experiencing the same issue as indigetal so keen for it to getting it fixed.
3 years ago
Created a topic, How about campaigns?, on the site WordPress.org Forums:
Is one able to define a campaign for an advertiser? B…
3 years ago