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  • Member Since: March 10th, 2014
  • Website: touseef.com
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Bio

I call myself a marketing technologist who have been working with various startups & corporates from almost 2 decades involving product development on all levels from infrastructure setup to sales. Around 10 years back, I founded an online Pakistani community with extensive use of the methodology that we call now gamification that quickly rose to become the largest social network amassing over 100,000 registered members in less than 2 years and ever since, I am hooked to the concept of using a mix of extrinsic and intrinsic motivations to help build great products & services. Currently I am one of the key team members on group-wide digital strategy for Pakistan’s biggest media conglomerate Jang Media Group, leading product development of its digital portfolio across web, mobile-web, mobile-apps, social media platforms & personal messaging services. In the past, I have also served as Country Head for KalSoft, one of the Tier-one Software Group in Pakistan & Middle East, managing 3 business units for them related to process automation, identity management & user generated content after 5 years of running my own startups. Some of the products I have developed like PWA for Geo News and Facebook Messenger based ChatBot have been showcased by Google & Facebook respectively in various conferences across the globe. My idea for Jang News Archives is also the sole winner of the Google News Innovation challenge in APAC region from Pakistan.

WordPress Origin Story

Started exploring WordPress as a quick way to build prototypes and fall in love with it.