Profiles

Sustainable tourism development, storytelling across the Americas, Andean and Amazonian cultures and landscapes, community-based tourism initiatives, bilingual content creation (English & Spanish), conservation of biodiversity and cultural heritage, empowering small and rural tourism businesses, ethical marketing and digital strategy, WordPress site design and optimization, hosting solutions for mission-driven websites, cross-cultural communication, purpose-driven travel, women-led entrepreneurship, landscape and travel photography, connecting people to place through digital media, gluten-free and dairy-free foodie adventures, unwinding with a good game of Civilization VI.

I started my WordPress journey back in 2013 with Not Your Average American on WordPress.com. I had flirted with blogging before that, but WordPress was the platform that finally stuck. As my site grew, it became clear I needed more flexibility and control, so I moved to WordPress.org. I tried various hosting solutions, like Bluehost, and even hired developers to help untangle the growing complexity of my site, a large collection of travel writing and photography available in English and Spanish.

At the same time, I was helping clients—many of them small tourism businesses in South America—who were struggling with unreliable hosting, poor design, and advice from folks who didn’t understand the unique challenges of tourism websites. Tourism is a different beast and deserves a unique approach to other sales websites.

That’s when I decided to build a better solution—not just for me, but for my clients too. A couple of years ago, I launched my hosting agency using WPMU DEV, and I’ve been pleased as punch ever since. It’s empowering to offer reliable, user-friendly WordPress solutions to people who truly need them.