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Alessandro Verri

Founder & Lead Developer at APV di Verri Alessandro

@alessandroverri Italia joined Feb 2022

verri.pro

    Bio

    Creator and Lead Developer of AIM (AI Identity Manager), a product by APV di Verri Alessandro (Project site: https://aim.verri.pro).

    I am a Marketing Strategist and Developer with over 20 years of hands-on experience. My background in Computer Science, combined with a long-standing career as a Senior Marketing Manager in a prominent Bologna-based agency, has allowed me to manage complex digital infrastructures and databases of over 15,000 profiles.

    Today, I operate as an independent professional specializing in Generative Engine Optimization (GEO). I act as a “Rosetta Stone” for my clients: translating complex business objectives into technical operationality and semantic architectures.

    Through the development of AIM, I implement Controlled Algorithmic Proof on WordPress, ensuring that digital identities are accurately interpreted and validated by Large Language Models (LLMs) and Answer Engines.

    Interests

    Generative Engine Optimization (GEO), Semantic Web, Knowledge Graphs, AI Identity Management, LLM Optimization, Structured Data (Schema.org), WordPress Development, Artificial Intelligence.

    WordPress Origin Story

    I started with WordPress to turn business logic into scalable web solutions. My journey from Senior Marketing Management to AI led me to create AIM, a framework designed to make WordPress the gold standard for Generative Engine Optimization.

    Current Job

    Founder & Lead Developer
    Present
    APV di Verri Alessandro

    Job History

    Marketing & IT Consultant | GEO Specialist
    Apr 2025 – Present
    APV di Verri Alessandro
    Independent consultant specializing in the intersection of Marketing and Information Technology. I help SMEs navigate the transition to AI-driven search through Generative Engine Optimization (GEO).

    I developed the Controlled Algorithmic Proof methodology, a marketing technique applied to AI ecosystems designed to validate and protect digital identities. My approach ensures that brand authority is verifiable by algorithms, preventing hallucinations and ensuring factual accuracy across Large Language Models. I also develop technical tools, such as the AIM (AI Identity Manager) plugin, to implement these marketing strategies on WordPress.
    Senior Marketing Manager
    Jun 2005 – Oct 2024
    Communication agency in Bologna
    Led marketing strategy and operations for 20 years within a major communication agency. Managed large-scale projects and complex technical infrastructures, including national databases with over 15,000 profiles. Acted as a \"Rosetta Stone\" between business owners, creative teams, and developers to transform high-level goals into functional, results-driven digital assets.

    Key Accomplishments

    Controlled Algorithmic Proof (CAP) Pioneer: Developed a methodology to move AI usage from passive content generation to active strategic validation of unique value propositions.
    Developer of AIM (AI Identity Manager): A WordPress framework designed to align web infrastructures with the requirements of Generative Engines.
    Author of \"Il mio GEO\": A comprehensive guide on how AI is reshaping marketing for SMEs, focusing on semantic cleanup and authority building.

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

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    Contributions

    Type
    October 2023
    Oct 26 Thu · 22:03
    Forums med
    Posted a reply to Multistep form Won’t Scroll to Top, on the site WordPress.org Forums:
    Purchased pro version. It works fine with the next button but it doesn't work with…
    Oct 25 Wed · 16:46
    Forums med
    Posted a reply to Multistep form Won’t Scroll to Top, on the site WordPress.org Forums:
    Thanks, I hadn't noticed.
    Oct 18 Wed · 22:20
    Forums med
    Created a topic, Multistep form Won’t Scroll to Top, on the site WordPress.org Forums:
    How do I get the plugin to scroll back to the top of t…
    December 2022
    Dec 21 Wed · 08:12
    Forums med
    Posted a reply to Add custom field in “add review”, on the site WordPress.org Forums:
    txs
    Dec 20 Tue · 11:37
    Forums med
    Created a topic, Add custom field in “add review”, on the site WordPress.org Forums:
    Is it possible to fill in the custom fields in the add…