I am Alejandro de la Vega.
Although an architect by education and training for 35 years, I am a joint CEO of a Health & Nutrition company based in Sydney Australia.
Passion Projects manufactures Complex Superfood supplements and is the recipient of the prestigious Australian Business Award for Product Excellence in 2014, 2015 and 2017


Health & Nutrition, Sports, Architecture

WordPress Origin Story

We manufacture Health & Nutrition Supplements in Sydney.
After many years of supplying to the retail industry we made the move to the online world.
We started by developing our own website with a huge budget (all but wasted) followed by a number of websites on other platforms such as SquareSpace, Shopify, Wix, Magento and BigCommerce. Although all these platforms were efficient enough we found that we did not the flexibility we needed and didnt have the plugin support that we expected.
We tried several WordPress Themes and then came across Uncode!! Wow… what a great theme. Although we are still learning all the intricacies of the theme, it is so far incredible and have found to have helped us not only to create a great looking website, but also increase our online presence.

  • Member Since: September 30th, 2017
  • Location: Sydney
  • Website:
  • Job Title: CEO
  • Employer: Passion Projects {allyouneedislove} Pty Ltd
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