Profiles

Bio

Digital marketing, brand communication, and SEO strategy specialist (with a focus on WordPress websites), with more than 10 years of experience in optimizing websites, content, and user experience.

As the Marketing Director at Diva Clinic and founder of the consulting agency Elementarno 42, I work on developing SEO strategies, building brands, and creating content architecture and digital systems that deliver measurable results for those who want to be authentically visible.

My experience includes SEO site structure, marketing and content strategy, storytelling, copywriting, and digital education, as well as integrating marketing, UX, and communication into a cohesive whole. I approach SEO as a detective process where understanding users makes the key difference in results, and I believe the real superpower in digital is not the tools we use, but how well we understand people.

Before transitioning into digital, I worked in radio, television, and the sector of culture, which I now use to better understand audiences and communication.

Outside of marketing, I am a licensed international rafting judge, a member of the Rafting Association of Serbia, and I play cricket.

Interests

SEO, Digital Marketing, Storytelling, Content, Communication, and Strategy

WordPress Origin Story

I first got into WordPress while working as an editor on a web portal between 2014 and 2016. I was involved in building the website from the ground up, working on content, site structure, and early digital marketing efforts. That’s when I started exploring WordPress more seriously and learning SEO.

What drew me in was the combination of problem-solving, research, creativity, and the competitive aspect of SEO. I realized that behind every well-performing website there is a system, and I became curious about how it all works.

My first real “aha” moment came when one of the sites I worked on reached the first position on Google. That result made everything click. Shortly after, we managed to outrank a competing portal, which confirmed that the approach works when strategy, structure, and content come together.

Since then, I’ve continued to see WordPress as a space where technical structure and human understanding meet and where small changes can make a big impact.

Badges

COMMUNITY
1 badge
WordCamp Speaker '26

Current Job

SEO Specialist
Present
Diva Clinic and Elementarno 42

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

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Last 90 days
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Last 12 months
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Contributions

Type
May 2026
May 05 Tue · 13:43
Meta high
Confirmed as a speaker for WordCamp Slovenia 2026